| 研究生: | 徐懿儂 Hsu, Yi-Nung | 
|---|---|
| 論文名稱: | 初探平台經濟裡的利害關係人與商業模式發展之關聯性: 以某投資平台為例 An exploration of the interrelationship between stakeholders and business model development in the platform economy: A case study of financial investment platform | 
| 指導教授: | 周信輝 Chou, Hsin-Hui | 
| 學位類別: | 碩士 Master | 
| 系所名稱: | 管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) | 
| 論文出版年: | 2023 | 
| 畢業學年度: | 111 | 
| 語文別: | 中文 | 
| 論文頁數: | 65 | 
| 中文關鍵詞: | 平台經濟 、利害關係人 、平台商業模式發展 、個案研究 | 
| 外文關鍵詞: | business model development, stakeholders, platform economy, Case Study | 
| 相關次數: | 點閱:84 下載:0 | 
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本研究擬透過淺談利害關係人與商業模式發展之關聯性, 進行質性分析推測個案平台,在面對新科技日新月異及消費者需求不斷改變的環境中,仍能提供客戶使用與媒合價值。
故本次探討範圍為金融業的證券交易平台關係人互動,進行回覆:個案平台如何幫客戶創造價值及創造什麼樣的價值?而此次使用質性研究法的個案研究法,個案平台可以帶給平台雙方媒合需求之價值,透過訪談方式及文獻蒐集可得知目前各方的痛點在於目前於市場上的產品都為提供某階段的服務,使得體驗無法完整被蒐集,進而無法做出完整記錄再提升服務的品質,而個案平台則是將多方帶入後進行媒合,達到資訊蒐集交換之價值。
The research scope of this research is the interaction of related persons of the securities trading platform in the financial industry to answer them: how does the case platform help customers create value, and what kind of value does it create? 2. The case study method using the qualitative research method this time, 3. The case platform can bring value to the matchmaking needs of both parties on the platform,4. Through interviews and literature collection, stakeholders can know that the current pain points of all parties are that the products currently on the market only provide a particular stage of service, so users can only partially collect the experience. It is impossible to make a complete record of improving the quality of the service. The case platform is to bring in multiple parties for matchmaking to achieve the value of information collection and interrogation.
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 校內:2027-02-07公開
                                        校內:2027-02-07公開