簡易檢索 / 詳目顯示

研究生: 康雯婷
Kang, Wen-Ting
論文名稱: 探討公私部門夥伴關係之價值共創模式-以華電聯網智慧交通為例
Value co-creation in Public-Private Partnerships: A case study of HwaCom Systems Inc intelligent transportation
指導教授: 方世杰
Fang, Shih-Chieh
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系碩士在職專班
Department of Business Administration (on the job class)
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 102
中文關鍵詞: 公私部門夥伴關係價值共創社會困境智慧交通
外文關鍵詞: PPPs, Value Co-creation, social dilemma, intelligent transport technology
相關次數: 點閱:61下載:0
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 交通系統扮演著連結我們的生活和經濟活動的關鍵角色,同時也帶動國家整體產業的繁榮。因此,許多先進國家積極投入研發新興智慧交通科技,如自駕車、車聯網和交通行動服務等,並透過實證和布局來推動創新服務的發展。隨著5G技術的進步,交通領域的應用也因此開始展現新的可能性。由於臺灣地狹人稠,交通壅塞問題頻繁,與經濟合作暨發展組織(OECD)的國家相比,因為交通事故而導致死亡的人數遠高於先進國家的8倍之多(公視新聞網,2023),因此改善臺灣交通系統並落實智慧交通科技帶動產業發展變成為公部門重要課題。
    為應對這一課題,公部門必須尋找創新的方式來改善交通流動性,提升生活品質,並實現可持續的城市發展。然而,單仰賴公部門的力量難以獨自解決交通問題,因此與私部門的協作變得至關重要。而公私部門夥伴關係(PPPs)的協作模式因為涉及到不同組織之間的利益和目標的調和,故本研究透過個案華電聯網與交通部共同協作5G智慧交通計畫,從私部門與公部門協作的過程瞭解PPPs實務現況,作為公私夥伴關係之價值共創協作的歷程視角,並運用「公私夥伴關係」及「價值共創」的理論基礎觀點,深入瞭解因PPPs的公共性、異質性和集體行動等特性所衍生的社會困境,並進一步探討以價值共創平台為基礎的創造機制:換位思考的協商調整、建立溝通平台、資源整合、資訊透明且觸手可得,來有效解決因公私夥伴關係協作過程中所衍生的社會困境,創造PPPs共同協作的最大價值(1+1>2) 。
    總體而言,本研究以私部門華電聯網與公部門交通部執行5G智慧交通計畫為研究田野,分析PPPs所衍生的三種社會困境(集體合作、資訊斷層、利益衝突),並透過價值共創的平台的運作來解決困境,並成功創造出個體價值、經濟價值與社會等價值。

    The transportation system plays a critically important role in connecting lives and economies. Due to Taiwan's relatively small size, its traffic fatalities are more than eight times higher than those in OECD countries, highlighting urgent traffic challenges.

    To address this issue, the public sector must seek innovative approaches to increase traffic flow, enhance quality of life, and achieve sustainable urban development. However, relying solely on the efforts of the public sector is insufficient to tackle traffic problems, making collaboration with the private sector essential.

    The collaborative model of Public-Private Partnerships (PPPs) involves harmonizing the interests and goals of different organizations. This study examines the practical status of PPPs through the collaboration between HwaCom and MOTC in implementing the 5G intelligent transport technology project. It takes the perspective of cooperation between the private and public sectors, utilizing the theoretical foundation of "Public-Private Partnerships" and "Value Co-creation" to gain a comprehensive understanding of the social challenges arising from PPPs, including their public nature, heterogeneity, and collective creation.

    By delving into these characteristics, the study thoroughly grasps the social dilemma brought about by PPP collaboration, and further explores value creation mechanisms based on a value co-creation platform, effectively resolving the social challenges that emerge during public-private cooperation. This successful approach generates individual value, economic value, and social value, creating the maximum value of PPP collaboration (1+1>2).

    第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與研究問題 6 第三節 研究流程 7 第二章 文獻回顧 9 第一節 公私部門夥伴關係(PPPS 9 第二節 價值共創 13 第三節 公私部門夥伴關係(PPPS)下的價值共創 20 第三章 研究方法 28 第一節 質性研究 29 第二節 個案研究 31 第三節 資料蒐集與分析 39 第四章 個案分析 45 第一節 智慧交通作媒的公私夥伴關係 46 第二節 PPPS協作的特徵與逆境 56 第三節 實踐智慧交通建立價值共創合作模式 71 第四節 研究結果:分析與討論 83 第五章 研究結論與建議 87 第一節 研究結論 87 第二節 研究貢獻 89 第三節 研究限制與未來方向建議 92 參考文獻 93

    一、英文參考文獻
    Agarwal, R., Croson, R., & Mahoney, J. T. (2010). The role of incentives and communication in strategic alliances: An experimental investigation. Strategic Management Journal, 31(4), 413-437.
    Agranoff, R., & McGuire, M. (1998). Multinetwork management: Collaboration and the hollow state in local economic policy. Journal of Public Administration Research and Theory, 8(1), 67-91.
    Amit, R., & Zott, C. (2001). Value creation in e‐business. Strategic management journal, 22(6‐7), 493-520.
    Barnes, C. M., Hollenbeck, J. R., Jundt, D. K., DeRue, D. S., & Harmon, S. J. (2011). Mixing individual incentives and group incentives: Best of both worlds or social dilemma?. Journal of Management, 37(6), 1611-1635.
    Barnes, C. M., Hollenbeck, J. R., Jundt, D. K., DeRue, D. S., & Harmon, S. J. (2011). Mixing individual incentives and group incentives: Best of both worlds or social dilemma?. Journal of Management, 37(6), 1611-1635.
    Bejerot, E., & Hasselbladh, H. (2013). Forms of intervention in public sector organizations: Generic traits in public sector reforms. Organization studies, 34(9), 1357-1380.
    Bennett, J., & Iossa, E. (2006). Building and managing facilities for public services. Journal of public economics, 90(10-11), 2143-2160.
    Bernard, H. R., & Bernard, H. R. (2013). Social research methods: Qualitative and quantitative approaches. Sage.
    Bowman, C. (2001). " Value" in the resource-based view of the firm: A contribution to the debate. Academy of Management. The Academy of Management Review, 26(4), 501.
    Bowman, C., & Ambrosini, V. (2000). Value creation versus value capture: towards a coherent definition of value in strategy. British journal of management, 11(1), 1-15.
    Boyne, G. A. (2002). Public and private management: what’s the difference?. Journal of management studies, 39(1), 97-122.
    Brandenburger, A. M., & Stuart Jr, H. W. (1996). Value‐based business strategy. Journal of economics & management strategy, 5(1), 5-24.
    Bridoux, F., & Stoelhorst, J. W. (2014). Microfoundations for stakeholder theory: Managing stakeholders with heterogeneous motives. Strategic management journal, 35(1), 107-125.
    Bridoux, F., Coeurderoy, R., & Durand, R. (2011). Heterogeneous motives and the collective creation of value. Academy of Management review, 36(4), 711-730.
    Brinkerhoff, D. W., & Brinkerhoff, J. M. (2011). Public–private partnerships: Perspectives on purposes, publicness, and good governance. Public administration and development, 31(1), 2-14.
    Brinkerhoff, D. W., & Brinkerhoff, J. M. (2011). Public–private partnerships: Perspectives on purposes, publicness, and good governance. Public administration and development, 31(1), 2-14.
    Brown, K., & Osborne, S. P. (2012). Managing change and innovation in public service organizations. Routledge.
    Coff, R. W. (1999). When competitive advantage doesn't lead to performance: The resource-based view and stakeholder bargaining power. Organization science, 10(2), 119-133.
    Creswell, J. W. (2013). Steps in conducting a scholarly mixed methods study.
    Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches. Sage publications.
    Cuccurullo, C., & Lega, F. (2013). Effective strategizing practices in pluralistic settings: the case of Academic Medical Centers. Journal of Management & Governance, 17(3), 609-629.
    Denzin, N. K., & Lincoln, Y. S. (Eds.). (2011). The Sage handbook of qualitative research. sage.
    Googins, B. K., & Rochlin, S. A. (2000). Creating the partnership society: Understanding the rhetoric and reality of cross-sectoral partnerships. Business and society review, 105(1), 127-127.
    Grönroos, C. (2011). Value co-creation in service logic: A critical analysis. Marketing theory, 11(3), 279-301.
    Grönroos, C., & Voima, P. (2013). Critical service logic: making sense of value creation and co-creation. Journal of the academy of marketing science, 41, 133-150.
    Hargrave, T. J., & Van de Ven, A. H. (2006). A collective action model of institutional innovation. Academy of management review, 31(4), 864-888.
    Kelman, S. (2007). 5 Public administration and organization studies. The academy of management annals, 1(1), 225-267.
    Kivleniece, I., & Quelin, B. V. (2012). Creating and capturing value in public-private ties: A private actor's perspective. Academy of management review, 37(2), 272-299.
    Kivleniece, I., & Quelin, B. V. (2012). Creating and capturing value in public-private ties: A private actor's perspective. Academy of management review, 37(2), 272-299.
    Klein, P. G., Mahoney, J. T., McGahan, A. M., & Pitelis, C. N. (2013). Capabilities and strategic entrepreneurship in public organizations. Strategic Entrepreneurship Journal, 7(1), 70-91.
    Kramer, M. R., & Porter, M. (2011). Creating shared value (Vol. 17). Boston, MA, USA: FSG.
    Lambert, D. M., & Enz, M. G. (2012). Managing and measuring value co-creation in business-to-business relationships. Journal of Marketing Management, 28(13-14), 1588-1625.
    Lee, S. H., Peng, M. W., & Barney, J. B. (2007). Bankruptcy law and entrepreneurship development: A real options perspective. Academy of Management Review, 32(1), 257-272.
    Lepak, D. P., Smith, K. G., & Taylor, M. S. (2007). Value creation and value capture: A multilevel perspective. Academy of management review, 32(1), 180-194.
    Lusch, R. F., & Vargo, S. L. (2006). Service-dominant logic: reactions, reflections and refinements. Marketing theory, 6(3), 281-288.
    Makadok, R., & Coff, R. (2002). The theory of value and the value of theory: Breaking new ground versus reinventing the wheel. Academy of Management Review, 10-13.
    McCarter, M. W., Mahoney, J. T., & Northcraft, G. B. (2011). Testing the waters: Using collective real options to manage the social dilemma of strategic alliances. Academy of Management Review, 36(4), 621-640.
    McCarter, M. W., Rockmann, K. W., & Northcraft, G. B. (2010). Is it even worth it? The effect of loss prospects in the outcome distribution of a public goods dilemma. Organizational Behavior and Human Decision Processes, 111(1), 1-12.
    McCarter, M., & Kamal, D. F. (2013). Fences, lifeboats, and gridlock: A social dilemma approach to public-private partnerships. Journal of Business Logistics, 34(4), 360-372.
    Mesec, B., & Lamovec, T. (1998). Uvod v kvalitativno raziskovanje v socialnem delu. Visoka šola za socialno delo.
    Monge, P. R., Fulk, J., Kalman, M. E., Flanagin, A. J., Parnassa, C., & Rumsey, S. (1998). Production of collective action in alliance-based interorganizational communication and information systems. Organization Science, 9(3), 411-433.
    Neuman, W. L. (1997). Social research methods: Qualitative and quantitative approaches. Needham Heights,MA: Allyn & Bacon.
    OECD. (2012). Recommendation of the council on principles for public governance of public-private partnerships. Paris: Organization for Economic Cooperation & Development (OECD).
    Osborne, S. P., & Brown, L. (2011). Innovation, public policy and public services delivery in the UK. The word that would be king?. Public administration, 89(4), 1335-1350.
    Payne, A. F., Storbacka, K., & Frow, P. (2008). Managing the co-creation of value. Journal of the academy of marketing science, 36, 83-96.
    Peteraf, M. A., & Barney, J. B. (2003). Unraveling the resource‐based tangle. Managerial and decision economics, 24(4), 309-323.
    Pierson, P. (1996). The new politics of the welfare state. World politics, 48(2), 143-179.
    Pinho, N., Beirão, G., Patrício, L., & P. Fisk, R. (2014). Understanding value co-creation in complex services with many actors. Journal of Service Management, 25(4), 470-493.
    Pitelis, C. (2012). Clusters, entrepreneurial ecosystem co-creation, and appropriability: a conceptual framework. Industrial and Corporate Change, 21(6), 1359-1388.
    Platt, J. (1973). Social traps. American psychologist, 28(8), 641.
    Polese, F., Mele, C., & Gummesson, E. (2017). Value co-creation as a complex adaptive process. Journal of Service Theory and Practice, 27(5), 926-929.
    Porter, M. E., & Kramer, M. R. (2006). The link between competitive advantage and corporate social responsibility. Harvard business review, 84(12), 78-92.
    Porter’s, V. C. M. (1985). What Is Value Chain. E-Commer., 1-13.
    Prahalad, C. K., & Ramaswamy, V. (2002). The co-creation connection. Strategy and business, 50-61.
    Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of interactive marketing, 18(3), 5-14.
    Priem, R. L. (2007). A consumer perspective on value creation. Academy of management review, 32(1), 219-235.
    Ramaswamy, V., & Gouillart, F. (2010). Building the co-creative enterprise. Harvard business review, 88(10), 100-109.
    Ramirez, R. (1999). Value co‐production: intellectual origins and implications for practice and research. Strategic management journal, 20(1), 49-65.
    Ranjan, K. R., & Read, S. (2016). Value co-creation: concept and measurement. Journal of the academy of marketing science, 44, 290-315.
    Ranjan, K. R., & Read, S. (2016). Value co-creation: concept and measurement. Journal of the academy of marketing science, 44, 290-315.
    Rethemeyer, R. K. (2005). Conceptualizing and measuring collaborative networks.
    Rethemeyer, R. K., & Hatmaker, D. M. (2008). Network management reconsidered: An inquiry into management of network structures in public sector service provision. Journal of public administration research and theory, 18(4), 617-646.
    Rufin, C., & Rivera-Santos, M. (2012). Between commonweal and competition: Understanding the governance of public–private partnerships. Journal of Management, 38(5), 1634-1654.
    Saarijärvi, H. (2012). The mechanisms of value co-creation. Journal of Strategic Marketing, 20(5), 381-391.
    Saarijärvi, H., Kannan, P. K., & Kuusela, H. (2013). Value co‐creation: theoretical approaches and practical implications. European business review.
    Salamon, L. M. (2002). The New Governance. An introduction. The tools of government: A guide to the new governance, 1-47.
    Savas, E. S., & Savas, E. S. (2000). Privatization and public-private partnerships.
    Schmidt, J., & Keil, T. (2013). What makes a resource valuable? Identifying the drivers of firm-idiosyncratic resource value. Academy of Management Review, 38(2), 206-228.
    Sturman, A. (1997). Case study methods. Educational research, methodology and measurement: An international handbook, 61-66.
    Terblanche, N. S. (2014). Some theoretical perspectives of co-creation and co-production of value by customers. Acta Commercii, 14(2), 1-8.
    Thomas, G. (2015). How to do your case study. Londres, Thousand Oaks. Nova Delhi, Singapura: Sage.
    Thomson, A. M., & Perry, J. L. (2006). Collaboration processes: Inside the black box. Public administration review, 66, 20-32.
    Tirole, J. (1988). The theory of industrial organization. MIT press.
    Vargo, S. L. (2008). Customer integration and value creation: paradigmatic traps and perspectives. Journal of service research, 11(2), 211-215.
    Vargo, S. L., & Lusch, R. F. (2016). Institutions and axioms: an extension and update of service-dominant logic. Journal of the Academy of marketing Science, 44, 5-23.
    Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European management journal, 26(3), 145-152.
    Venkataraman, S., Sarasvathy, S. D., Dew, N., & Forster, W. R. (2012). Reflections on the 2010 AMR decade award: Whither the promise? Moving forward with entrepreneurship as a science of the artificial. Academy of management review, 37(1), 21-33.
    Weber, M. (1978). Economy and society: An outline of interpretive sociology (Vol. 2). University of California press.
    Wilson, W. (1887). The study of administration. Political Science Quarterly, 2(2), 197-222.
    Yang, Y., Hou, Y., & Wang, Y. (2013). On the development of public–private partnerships in transitional economies: An explanatory framework. Public administration review, 73(2), 301-310.
    Yin, R. K. (1994). Discovering the future of the case study. Method in evaluation research. Evaluation practice, 15(3), 283-290.
    Yin, R. K. (2003). Designing case studies. Qualitative research methods, 5(14), 359-386.
    York, J. G., Sarasvathy, S. D., & Wicks, A. C. (2013). An entrepreneurial perspective on value creation in public-private ventures. Academy of Management Review, 38(2), 307-309.
    Zeng, M., & Chen, X. P. (2003). Achieving cooperation in multiparty alliances: A social dilemma approach to partnership management. Academy of Management Review, 28(4), 587-605.
    Zeng, M., & Chen, X. P. (2003). Achieving cooperation in multiparty alliances: A social dilemma approach to partnership management. Academy of Management Review, 28(4), 587-605.
    Zhou, Y., Varquez, A. C., & Kanda, M. (2019). High-resolution global urban growth projection based on multiple applications of the SLEUTH urban growth model. Scientific data, 6(1), 34.

    二、中文參考文獻
    方世杰, & 李慶芳. (2016). 公私部門夥伴關係之特質, 整合型研究架構與研究方向. 組織與管理, 9(2), 1-29.
    方世杰, 馮國豪, & 嚴玉華. (2017). 公私部門夥伴關係之價值基礎策略: 理論與實證研究. 科技部補助專題研究計畫成果報告.
    方世杰. (2020). 價值共創的迷思與省思. 金屬情報網大師專欄,119.
    交通部運輸研究所. (2021). 推動 5G 提升智慧交通服務效能與安全計畫. 政府科技發展中程個案計畫.
    吳德美. (2009). 英國民間融資方案 (PFI) 的政治經濟分析. Issues & Studies, 48, 1.
    李思壯. (2013). 價值主張契合度與價值共創行為關係之研究 (Doctoral dissertation, 李思壯).
    杜鵬, 李慶芳, 周信輝, & 方世杰. (2017). [(創) 串新] 的服務模式: 以價值共創觀點探索尚品 宅配的服務流程與本質. Journal of Management & Business Research (2521-4306), 34(3).
    周信輝, &蔡志豪. (2016). 價值基礎策略觀點之公私部門夥伴關係的價值共創: 以文創產業之駁二藝術特區為例. 組織與管理, 9(2), 31-71.
    周信輝, 方世杰, 李慶芳, 蔡馥陞, & 劉亭蘭. (2022). 與機器共舞: 以交織理論探索人機協作的能動性. 中山管理評論, 30(5), 857-897.
    林佩璇. (2000). 個案研究及其在教育研究上的應用. 質的研究方法 (頁 239-262). 高雄: 麗文.
    曾冠球. (2017). 良善協力治理下的公共服務民間夥伴關係. 國土及公共治理季刊, 5(1), 67-79.
    馮國豪, 戴士欽, & 賴文山. (2013). 地方文創產業之價值共創: 產官學夥伴關係之觀點. 東吳經濟商學學報,(82), 1-33.
    潘淑滿. (2022). 質性研究: 理論與應用. 心理.

    無法下載圖示 校內:2028-08-13公開
    校外:2028-08-13公開
    電子論文尚未授權公開,紙本請查館藏目錄
    QR CODE