過去研究指出不同感官之中，氣味是創造與影響情感的重要因素。雖然氣味在情感、市場行銷、品牌記憶、消費者行為等領域皆有完整的定義與證具來顯示其重要性，但在產品設計與感性工學的範疇裡，鮮少有人探討氣味與使用者在產品評價及情緒反應的關聯性，故本研究將以「愉悅」、「激發」、「支配」三個情緒構面之量表（PAD情緒量表），針對產品意象與氣味情緒進行評量，以期掌握兩者的交互關聯。
本研究將分兩階段來進行實驗，第一階段將探討受測者的「單一感性」與「情緒作用」之關聯性，並利用PAD情緒量表，來分析受測者對於產品的特徵屬性（視覺）和氣味的特徵屬性（嗅覺）與情緒三構面的關聯性，並將利用成對樣本T檢定來找出對氣味有顯著情緒差異的產品樣本；第二階段實驗將利用前階段得到的代表性產品及氣味，利用實體產品樣本與氣味的組合構成實驗組與對照組，透過PAD情緒量表評量與Two-way ANOVA分析實驗數據。期望探討出產品意象與產品附加氣味對使用者情緒作用之關聯性。
研究結果發現，(1) 視覺方面：具象產品與正向情緒反應兩者呈現高度正相關。(2) 嗅覺方面：氣味與情緒三構面(PAD)兩者呈現連動關係，代表氣味特性與情緒反應具高度關聯性。 (3) 視嗅覺方面：具象產品會因為產品意象與氣味合適度與否，而造成情緒上的落差，並根據氣味特質的影響，產生情緒三構面之串連，其中愉悅度與支配度由視嗅覺主導，激發度則是由嗅覺所主導。此外，不具象產品加上合適的氣味皆會產生正向情緒反應，但此反應較無情緒三構面之串連，代表嗅覺對視覺感官刺激較低之產品，會輔助與提升受測者正向的情緒反應。
根據研究成果，能更加瞭解產品氣味與產品意象在情緒作用上的影響，以提供跨感官情緒作用研究的基礎，同時，並可提供給設計師，做為開發嗅覺感官的產品設計之參考準則。

Researchers found scent is an important factor that can create and affect human emotions. In addition, the importance of scent has been revealed in the domain of emotion, marketing, brand memory, consumer behavior and so on. However, only few study focuses on the effect of applying scent to products in Industrial Design or KANSEI Engineering. Hence, this study will use Pleasure-Arousal-Dominance (PAD) Emotion Scales to investigate the correlation between product image (visual sensory) and scent (olfactory sensory).
There are two stages of experiment in this research. The first stage will focus on how visual and olfactory sensory are correlated with PAD emotion models separately. The goal is to find out the distinguished sample products form visual and olfactory perspectives by using paired sample T test. In the second stage, these distinguished scent samples will be applied onto those distinguished products. By using PAD Emotion Scales and Two-way ANOVA analysis to discuss which combinations can successfully enhance the multi-sensory KANSEI values of the products.
The result shows (1) Visual sensory: There are highly positive correlation between product image and users’ positive emotion. (2) Olfactory sensory: There are related connection between scents and PAD emotion model respectively. It represents that scents’ characteristic correlated deeply with users’ emotion state. (3) Multi-sensory: On one hand, the products possess high image are influenced by appropriate scent to cause users’ emotion difference, and different scents characteristic will create the P-A-D emotion series connection. In addition, visual and olfactory sensory dominate the emotion states of Pleasure and Dominance, and olfactory sensory dominates the emotion state of Arousal. On the other hand, products possess low image added appropriate scents will cause positive emotion mostly, but there are few emotion series connection on PAD model. It represents that olfactory could assist and promote visual deficiency on users’ emotion.
As a result, we can have a better understanding of the interaction between product scents and its images and how this is going to affect users’ emotions. On one hand, this can serve as a foundation for future multi-sensory KANSEI researches in the Industrial Design domain. On the other hand, the multi-sensory PAD emotion models can provide us some guidelines if designers want to design the scent of a product.

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