資料探勘是一種從大量資料中，找出有用資訊的技術，在商業以及管理方面已被大量運用，特別是關聯性分析，用來尋找各種物件和屬性之間的關聯性，已被大量使用在菜籃分析及客戶關係管理上，以輔助商業及管理上的運作。

在設計時如果能夠知道目標族群與產品屬性間的關聯，就能夠更準確的設計出合乎目標族群所需要或是喜好的產品，因此本研究以設計觀點出發，利用資料探勘來針對特定族群客戶，找出對產品的特定設計造型元素或其組合之關聯性，並評估其實用性。以行動電話作為例，先收集產品的資料並將其設計造型元素分析出來，再利用資料探勘將產品資料與消費者或是使用者的資訊加以探勘，找出特定族群對特定設計元素或是其組合有無關連性或是準則。

消費者與設計造型元素之關聯性分析，在使用工具方面，演算工具為Microsoft的SQL Server 2005 Data Anaylsis， 介面工具為Microsoft Visual Studio 2005，產出消費者資訊對應設計造型元素之規則，收納成一個規則庫。根據規則庫，可以找出特定族群與其對應手機造型元素，造型元素合成後和實際產品可以相呼應，並在實際銷售上有所對應。

Data Mining is a technology which extracts useful or worthy information from large volumes of data. The applications of Data Mining in commerce and management have been operated generally. Mining association rules which is to find out the association between objects or attributes of the target have been applied on Market Basket Analysis and Customer Relationship Management to support the operations of commerce and management.

It will be more accurately to design appropriate products for the particular customers if designers know the associations between the attributes of the product and the particular customers. From the view of design this research is developed to find out the associations between elements of products’ shape and particular customers by data mining and evaluate its practicability. Cell phone is used as an example to define the attribute of products’ shape and collect the customers’ preferences. The second step is to dig out the association rules between particular elements of products’ shape and customers’ background by data mining.

Mining association rules between customers and elements of products’ shape is implemented by Microsoft SQL Server 2005 Data Anaylsis and Microsoft Visual Studio 2005. The rules between customers’ background will be generated and arranged into rules. According to those rules, designers can find out the elements of cell phones’ shape to particular customers’ preference. The combinations of the elements of shape will resemble in the existing products in the market and feasible for particular customers.

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中華探看勘學會 http://www.cdms.org.tw/index.html

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