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研究生：	羅嘉瑋 Lo, Chia-Wei
論文名稱：	以品質機能展開方法探討經營管理問題與解決方案：以瓦楞紙業為例 A Quality Function Deployment Approach to Match Operational Problems and Solutions: A Case Study of Corrugated Paper Industry
指導教授：	吳萬益 Wu, Wann-Yih
學位類別：	碩士 Master
系所名稱：	管理學院 - 國際經營管理研究所碩士在職專班 Institute of International Management (IIMBA--Master)(on the job class)
論文出版年：	2016
畢業學年度：	104
語文別：	英文
論文頁數：	112
中文關鍵詞：	傳統產業、交易成本理論、瓦楞紙、動態競爭理論、品質機能展開
外文關鍵詞：	Traditional industry, Transaction cost, Corrugated paper, Competitive dynamic, Quality function deployment
相關次數：	點閱：133 下載：4
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瓦楞紙業是個不可或缺的產業並且在台灣發展已有五十多年的歷史。對於一個企業來說找到其核心價值及有效的經營策略來形成長期的競爭優勢是極其重要的。瓦楞紙業與生意夥伴合作時常衍生經營管理問題，但少有研究從客戶與供應商角度來探討解決問題之道。因此，本研究目的在於探討台灣瓦楞紙業常見經營管理問題與解決之道以提升生產效率與經營績效。本篇論文主要以品質機能展開方法和層次分析法來探討台灣瓦楞紙業的經營管理問題與解決方案。並以專家自身經驗提供解決方案，藉此管理者可以更有效率之方法解決台灣瓦楞紙業常遭遇之經營管理問題。

Corrugated paper industry is an indispensable industry and it has been developed for more than fifty years. Hence, it is important for a firm to find its core competence, study effective business strategies, and form a long-term competitive advantage. Operational problems occur between the cooperation of corrugated paper industry and business partners. Nevertheless, few researchers focus on the harmonizing between the operational problems and solutions from customers’ and suppliers’ angles. The purposes of this research are to analyze frequently encountered problems and to find appropriate solutions to upgrade production efficiency and business performance for the corrugated paper industry in Taiwan.
This study mixes Quality Function Deployment (QFD) and Analytic Hierarchy Process (AHP) approach to find some operational problems in the paper industry. Then, the experts provide the solutions to solve the problems according to their experience. Hopefully by doing this, the managers can solve operational problems in more effective ways in the corrugated paper industry in Taiwan.
Since previous studies did not integrate the viewpoints from the customers and managers simultaneously, this study’s findings is projected to deliver some significant contributions; academically, by conducting further theoretical validation and by adopting suitable strategies to fit the needs of customers, professionally.

TABLE OF CONTENTS
摘要	I
ABSTRACT	II
ACKNOWLEDGEMENTS	III
TABLE OF CONTENTS	IV
LIST OF TABLES	VII
LIST OF FIGURES	VIII
CHAPTER ONE INTRODUCTION	1
1.1	Research Background.	1
1.2 Research Motivation.	4
1.3 Research Objective and Contribution.	6
1.4 Research Project and Scope.	7
1.5 Research Procedures.	8
1.6 Research Structures.	9
CHAPTER TWO LITERATURE REVIEW	10
2.1 Background of Taiwanese Paper Industry.	10
2.1.1 Origin and Position.	10
2.1.2 Types and Function.	11
2.1.3 Difficult Times.	11
2.1.4 Paper, Paperboard Production and Consumption Volumes.	12
2.2 Theoretical Background.	15
2.2.1 Transaction Cost Economics.	15
2.2.2 Competitive Dynamics Perspective.	18
2.3 Operational Problems.	21
2.3.1 Production Problems.	21
2.3.2 Marketing Problems.	22
2.3.3 Human Resource Problems.	23
2.3.4 Research and Development Problems.	23
2.3.5 Finance Problems.	23
2.4 Operational Solutions.	25
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY	27
3.1 Research Methodology.	27
3.1.1 Quality Function Deployment (QFD).	27
3.1.2 House of Quality (HOQ).	28
3.2 Conceptual Model.	30
3.3 Data Collection.	34
3.3.1 CIT Interview Design.	34
3.3.2 AHP Questionnaire Design.	35
3.4 Construct Measurement.	36
3.5 Possible Solutions.	41
3.5.1 Production.	41
3.5.2 Marketing and Research.	43
3.5.3 Human Resource.	45
3.5.4 Finance.	47
3.6 Data Analysis Procedures.	48
3.6.1 Data Analytic Approaches.	49
3.6.2 Critical Incident Technique (CIT).	50
3.6.3 Analytic Hierarchy Process (AHP).	50
3.7. Questionnaire Design.	54
3.7.1 Questionnaire Design for Expert Interview.	54
3.7.2 Questionnaire Design for AHP.	55
CHAPTER FOUR RESEARCH RESULTS AND DISCUSSIONS	57
4.1 Respondent Information.	57
4.2 QFD and AHP Computation.	58
4.2.1 Operational Problems as Customer Requirements.	59
4.2.2 Sub-group of Operational Problem and Importance.	60
4.2.3 The Co-relationship among Operational Action for Solutions.	65
4.2.4 The Relationship Matrix.	66
4.2.5 The House of Quality.	69
CHAPTER FIVE CONCLUSION AND RECOMMANDATION	71
5.1 Research Discussion.	71
5.2 Managerial Implication.	78
5.3 Limitation and Suggestions for Future Research.	80
REFERENCES	81
APPENDICES	86
Appendix 1: Interview Questions.	86
 
LIST OF TABLES
Table 1-1 Research Project and Scope	7
Table 2-1 Comparison of Five Forces Analysis and Competitive Dynamics Perspective	20
Table 3-1 Questionnaire Items for CIT	35
Table 3-2 The Fundamental Scale Explanation of AHP Method	36
Table 3-3 Detailed Descriptions of Operational Problems	40
Table 3-4 Detailed Descriptions of Actions for Solutions	41
Table 3-5 Consistency Index, RI, of Random Matrixes	53
Table 4-1 The Information of Interviewees for AHP	58
Table 4-2 Comparison Matrix and Weight of overall Operational Problem	59
Table 4-3 Comparison Matrix of Sub-group and Weight for Production	61
Table 4-4 Comparison Matrix of Sub-group and Weight for Marketing	62
Table 4-5 Comparison Matrix of Sub-group and Weight for Human Resource	62
Table 4-6 Comparison Matrix of Sub-group and Weight for Research	63
Table 4-7 Comparison Matrix of Sub-group and Weight for Finance	63
 
LIST OF FIGURES
Figure 1-1. Research flow of this study	8
Figure 2-1. Volume of paper and paperboard production in 2013 by product classification	14
Figure 2-2. Volume of paper and paperboard consumption in 2013 by product classification	14
Figure 3-1. Basic model of the House of Quality (HOQ)	30
Figure 3-2. The QFD model	32
Figure 3-3. Generic hierarchy structure	51
Figure 4-1. Important rating of operational problems	64
Figure 4-2. Co-relationship among solutions	66
Figure 4-3. Relationship matrix	67
Figure 4-4. The house of quality	70
 

                                    

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