隨著資訊通信科技（information communication technology, ICT）的進步，將會減少活動行為，或是把活動從固定的地點或時間中抽離。同時，也使人們的生活型態產生變化，以往任何活動幾乎都須至相對應場所才能完成，ICT科技使人們可以在任何時間地點做想做的事情，而不須至特定場所。而原先存在的社會邏輯和ICT科技結合將會產生新的集體行動現象，即為digital formation。

網際網路（internet）為ICT科技的一環，而網路購物又是網際網路中最為廣泛應用的電子商務類型之一。根據統計，台灣的網路購物規模自2005年至2008年，由915億元成長至2390億元。當網路購物更加的興盛，原本購物活動所侷限的地域關係也逐漸消失。又網路購物之供應鏈與傳統零售業有所不同，相關倉儲配送設施的設置亦隨之改變。隨著國內網路購物規模的增長，網路購物若成為主要的商業活動方式，將進而影響實體商店和相關配送活動所牽涉的實體空間。

本研究主要探討網路購物行為在空間上的效應，以臺灣352個鄉鎮市區為觀察值，透過ICT科技使用狀況及實質空間兩種類型的變數，以多重對應分析方法（multiple correspondence analysis, MCA）進行研究。研究結果發現網路購物在實質空間會出現集中的現象：北部的都市地區和東部的偏遠鄉鎮。本研究將網路購物與空間的分布情形依照消費資訊便利性的優劣，以及網購接受程度高低分成四個類型。而其中市場大小會影響廠商的生存數量，ICT科技的使用能提高資訊的獲取程度，進而影響消費者的消費便利性。消費便利性處於劣勢的地區，消費者可能因此選擇網路購物來滿足需求；而在消費資訊便利的地區，消費者選擇網路購物與否則是受到在場經濟和體驗經濟的影響。

在現今網路購物高度發展的情況之下，網路購物已成為一股不可忽視的消費行為，網路購物雖不易完全取代傳統的實體店面購物模式，但其相關的倉儲物流等網購物流服務將會越來越受到重視。因而，網路購物對都市實體空間的影響更不容小覷。因此，如何減低數位落差，提升ICT科技的基礎設施，增加消費者接觸網路購物的可及性實為重要。並且，在都市計畫土地使用管制的規定上，對於網購物流服務所可能牽涉的各式土地使用類別，應有更詳盡明確的規範及更多方的考量，以因應未來網路購物的發展。

With the vigorous development of ICT (Information and Communication Technology), it might decline the incidence of activity or conduct the activity from a regular place or time. The improvement of ICT helps humankind to change the life style, as a result, it is not essential to deal with things at particular place, in the reality, people can undertake anything at anytime in anywhere. The phenomenon of a new group of activity produced by the combination of the original social logic and ICT is so-called digital formation.

The internet is one part of the application of ICT, and online purchase is a more popular type of e-commerce on the internet. According to the statistics, the scale of online purchase raised markedly from 91.5 billion in 2005 to 239 billion in 2008 in Taiwan. When the online purchase flourishes, the restriction of physical space will be eliminated gradually, and the activity will be no longer limited within its boundary. The supply chain and logistics facilities transform as well. If online purchase becomes a major commercial activity, the physical stores and the related delivery might also change in geography.

This research mainly discusses with the impact of online purchase in space. Utilizing 352 districts as observed value, and two types – usage of ICT and physical space as variables by using multiple correspondence analysis to interpret. The result indeed reveals that online purchase has a geographical cluster in physical space, namely Northern Taiwan, urban area, Eastern Taiwan as well as remote countryside. According to the advantages and disadvantages of consumptive information convenience and acceptable extent of online purchase, this research classifies the distribution effected by the relationship between online purchase and space into four types. The outcome is that market scale places the impacts on manufacturers’ existence and also decides the level of consumers’ consumptive convenience. Therefore, economy of presence and the experience economy will effect whether or not that consumers choose online purchase.

In nowadays, online purchase becomes a noticeable consumer behavior. It is impossible for online purchase to completely replace in-store shopping, and the related logistics activity will be placed more emphases on. It is important to reduce digital divide, enhancing the ICT infrastructure, and let consumers use online purchase more easily. We should consider more in online purchase and related land use than before. It is imperative that the government have to set more detail rules to respond the development of online purchase.

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