隨著全球電子商務的成長，今日供應商與經銷商之間的行銷通路有很大的改變。而在通路關係的研究中，通路權力多半集中於歐美國家。因此，本研究針對台灣的手機經銷商作電子化服務品質對於關係品質及經銷商滿意度的影響。另外，以通路權力探討關係品質及經銷商滿意度的干擾效果。資料分析使用LISREL 8.70，結果得知，電子化服務品質對於關係品質有正向的影響，且關係品質對經銷商滿意度也有正向的影響。此外，本研究也發現非強制權對於關係品質及經銷商滿意度有顯著的干擾效果，但是強制權則沒有顯著影響。這樣的結果可以解釋為，台灣的手機經銷商對於供應商強制權的使用，有較大的容忍度，也反映出台灣與許多歐美國家文化之間是有所差異的。

With the rapid growth of e-commerce, supplier-dealer marketing channels have changed and become more important. However, most research concerning these marketing channel relationships have focused on the U.S and European countries. This study expands on previous research by examining mobile dealers in Taiwan and the effects of e-service quality on relationship quality and dealer satisfaction. In addition, the moderating effects of channel power on relationship quality and dealer satisfaction were also examined. Empirical data was analyzed by LISREL 8.70 and the results indicated that e-service quality has a positive effect on relationship quality which in turn has a positive effect on dealer satisfaction. Furthermore, this study also found that non-coercive power had a significant moderating effect on relationship quality and dealer satisfaction, but coercive power did not. The results of our analysis implied that dealers are more tolerant to coercive power in Taiwan, which is also a reflection of the culture differences between Taiwan and Western countries.

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