With the market of organic produce expanding, research regarding consumers perceptions in this area is also widening. Consumers are continually turning to more secure foods for each of their own specific reasons. Research shows that consumers worldwide have expressed their concerns for intensive farming practices and how they affect their daily lives. There are many factors that affect a consumers’ decision for purchasing organic produce. This research provides a framework for evaluating Taiwanese consumers perceptions for which factors most affect their purchasing decisions of organic produce. An integration of the theory of planned behavior serves as a framework for analyzing each construct in this study. The research model developed integrates major constructs as well as sub-constructs. Major and minor constructs consist of: 1) Subject Norm; religion, taste, health, 2) Perceived Behavioral Control; price, difficulty 3) Attitude Towards the Behavior; pesticide residue, environment, 4) Intention and the final construct, 5) Behavior. Research findings suggest each construct is significant which some have greater levels of significance than others. The most significant factors that affect Taiwanese consumers’ decisions are the environment, price and health. These are the significant factors that influence most what Taiwanese consumers’ will take into consideration before purchasing or not purchasing organic produce.

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