博物館已從過去只專注於搜集收藏品的角色轉為以展品、展覽教育公眾為主要目標，博物館教育存在後現代博物館已有五十年之久。然而，轉型後的博物館除了開始組織專業的教育人員、思考教育策略，在博物館指導方針中如何詮釋教育訊息亦被視為教育領域中的一項重要的任務。
為博物館其中一類別的動物園正是一處致力於保育、教育以及保育教育的組織。自19世紀發展至今，動物園的角色已不再是「活的博物館」而是肩負環境保育的環境保育中心。聯合國教科文組織表示環境教育的主要概念應該致力於提升學習者興趣以及對環境的意識。因此在環境危機日益嚴重的的今日，動物園教育的角色更顯得重要。
動物園與其他博物館最大的差別在於擁有富有生命的動物及專業且豐富的生物、生態知識作為展示要素。然而，展覽是博物館（動物園）經常使用的一種對外溝通及教育的媒介，透過展覽詮釋，動物園能夠傳達他們想傳遞的訊息、知識給大眾，且展覽詮釋的方法能夠影響遊客的感受及影響展示物所表達的意義。因此為了促進良好的溝通，了解遊客是誰，遊客對於展覽的想法，以及遊客參觀展覽的經驗更顯得重要。
本研究為質性研究，共邀請24位成人及國小戶外教學之四個班級學童參與，並探究受邀者參觀臺北動物園教育中心現代方舟展之展示詮釋所帶來的參觀經驗， 以了解遊客對現代方舟展覽詮釋方式之感受，進而分析詮釋方式對遊客經參觀經驗所帶來之影響。透果研究結果發現，詮釋方式與遊客參觀經驗有極大的關聯性，而其可分為以下幾項項目，分別是詮釋方式對遊客的吸引力與對遊客經驗的影響力，進而牽引遊客對於展覽內容的學習成果。

Museums have transformed their focus from collecting objects to educating the public by means of exhibitions. The “museum education” dates back to post-modern museums some 50 years ago. With a multitude of revolution, museums started to gather professional educators to come up with educational strategies. They also sought to work out ways to convey educational messages, which is considered a significant objective in their museum guidelines.
As one type of museums, zoos are devoted to animal conservation, and conservational education. The first zoos were established in the 19th century; overtime, the role of zoos have changed from museums to environmental conservation centers. UNESCO stated that to increase learner’s interest, awareness and sensitivity of environmental protection should be one of the major concepts of environmental education. Therefore, the role of zoos have become more important nowadays because of current environmental crises.
The main difference between zoos and other types of museums is that the zoo’s exhibitions consist of living animals and specimens, and the abundance of knowledge of animals and the ecosystem are displayed at the exhibitions. Further, exhibitions are a way to communicate with the public. Through interpretations, the zoo can convey educational information. At the same time, the structures of interpretation affect the visitors’ perceptions and the meaning of displays. In order to provide good communication, distinguishing the identities of visitors, understanding their behavior, as well as visitor experience and expectation for exhibitions are increasingly crucial.
This study invited 24 adults and four groups of elementary school students to participate, and explored the visitor experience of the Modern Ark exhibition. Further, we sought to understand the objectives of exhibition interpretation and analyzed its impact to visitor experience. The results showed that the methods of interpretation had a great relationship with the visitor experience. The visitor experience can be broken down into several categories, including the attractiveness of interpretation methods, the impact on visitor experience, and the visitor outcomes.

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