台灣為一個缺乏自然資源的海島型國家，又地處於東亞的樞紐位置，具有地理位置上的優勢，所以拓展貿易來是維持經濟發展的命脈。根據世界貿易組織（World Trade Organization, WTO）的統計，台灣在 2011 年成為全球第 18 大出口國與進口國，貿易總額亦逐漸在上升，自 2008 年的 4,960 億美元，到 2018 年，貿易總額已突破8,000 億美元，顯示台灣對貿易的依存度非當的高。因此，本研究欲探究台灣專業貿易商其商業模式之內涵。
依此目的，本研究首先針對商業模式文獻去探討，以商業模式帆布圖為基礎去探究商業模式，再者，以分析個案對象作為基礎，藉以提出系統性的理論探究台灣專業貿易商其商業模式內涵，進而在瞭解台灣專業貿易商之商業模式架構下，企業應如何利用關鍵因素達到獲利。

Taiwan is an island country lacking in natural resources and located at the hub of east Asia, which has the advantage of geographical location, indicating that Taiwan is excessively dependent on trade. Therefore, the purpose of this study is to explore the connotation of the business model of professional traders in Taiwan.According to this purpose, this study first in view of the business model literature to explore, to explore business model, business model canvas graph based, moreover, to analyze case objects as the foundation, so as to put forward the systematic theory to explore Taiwan professional traders are the connotation of the business model, and then in the understanding of Taiwan's professional trader business model framework, enterprise should how to using the key factor for a profit.

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