產品設計藉由模組化建構可搭配市場區隔進行產品族的發展。產品設計階段，在同步工程的概念下，同時考慮製造上的困難點與生產重點能有助於提高研發的效率；產品構件組成順序與重要性分析，也能幫助設計師於設計階段有效進行階段性設計(step by step)。客製化的概念亦行之有年，藉由市場區隔與模組化的配合，可設計出更符合顧客需求的產品族(Product family)。

本研究主要分兩階段進行:第一階段為模組化的建立，以自行車作為案例，應用詮釋結構模式(Interpretive structural model, ISM)進行構件的模組分群，輔以Das所提出之因素分析卡(Disassembly Effort Index, DEI)，能以數值化的方式呈現構件的聯結關係。第二階段為發展產品族階段，應用群聚分析(Cluster analysis)進行受測者的樣本分群，於各市場區隔族群之模型建立後，以網路層級分析法(Analytic network process, ANP)取得模組的最佳化之權重配置。案例研究之結果，共可建立四個產品族，並提供產品族間共用模組組成與獨立模組組成的分配狀況。結果提供設計師於產品發展之初，特別是針對發展多樣化產品族之設計發展時使用。

Product design can develop product families by the use of market Segmentation after establishing modular architecture. During the process of product design, under the concept of concurrent engineering, the efficiency of research and development will be enhanced by considering difficulties of manufacture and key points of production in the meantime. Analyzing the importance and order to the components assembling of a product also can help designer to design efficiently step by step in the stage of design activities. The concept of customerlization had used for many years, it could design product families which more match the needs of customers by the use of the market segmentation and modular architecture.

This study composes two phases: the first phase establishes the modular architecture, and take bike into case study, applying ISM to modular and cluster components, and then connects the relations between components numerically by DEI. The second step develops the product family, using cluster analysis to divide the experimental samples, and using ANP to get the optimal weight performance of modules after establishing the model of market segmentation. The results of case study establish four product families, and address the construction performance of common modules and independent modules between product families. The result provides designers a method of development in the beginning of product development, especially for variety product families.

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