本研究目的旨在透過價值共創策略思維模式，探討產學合作的價值共創發展軌跡，透過價值主張、價值共創、平台經濟及服務生態系理論找出成大文創育成與研發中心（後期為C-Hub成大創意基地）建立平台準則與營運模式，藉由行為者（actors）、利害關係人，找出其價值共創脈絡、分析育成中心發展現況，將構築平台的步驟、互動方式，與形成服務生態系的概略圖，逐一呈現，並提供價值共創策略管理的實務與理論建議，相關論點可用於跨產業創新、共創思維策略等不同情況，進而透過此研究給予新創組織管理與治理的建議，同時提供未來發展在不同產業想實踐價值共創的先驅們依循的參考脈絡。

The purpose of this study is to explore the value co-creation and development trajectory of industry-academia cooperation through value co-creating strategic management models. Through the value proposition, value co-creation, platform economy and service ecosystem theory that find out the criteria of operating platform and business working model for the establishment of the CCIRDC (later N.C.K.U C-Hub). To find out the thread of thought of value co-creation it uses by actors, stakeholders, keystone. It analyzes the development status of incubation center and shows the steps of establishing platform, ways of interaction and formation of service ecosystem conception model one by one. At the same time, it provides advices of theoretical and practical of value co-creation strategic management and that could applicate on different kind of situations, such as cross industry innovation and co-creation thinking strategy. According to this study it could be put forward to management and governance of new venture or organization. Similarly, it could provide the ideas or references for pioneers who want to practise value co-creation in different industries in the future.

文化部（2017）。全國文化會議。2018年5月3日，取自http://nccwp.moc.gov.tw
行政院國家永續發展委員會－環保署。聯合國永續發展目標（SDGs）說明。2018年1月3日，取自https://nsdn.epa.gov.tw/files/sdgs/聯合國永續發展目標中文翻譯.pdf
林金定、嚴嘉楓、陳美花（2005）。質性研究方法：訪談模式與實施步驟分析。身心障礙研究季刊，3（2），122-136。
財政部（2017）。由財稅大數據探討臺灣近年薪資樣貌。2017年1月6日，取自https://www.mof.gov.tw/File/Attach/75403/File_10649.pdf
鈕文英（2015）。研究方法與論文寫作。臺北市：雙葉書廊。
提姆・布朗（2008）。跟愛迪生一樣學創新。哈佛商業評論。2018年5月10日，取自https://www.hbrtaiwan.com/article_content_AR0000733.html
劉舜仁（2018）。大象跳舞：從設計思考到創意官僚。臺北市：遠流出版事業股份有限公司。
陳向明（2002）。社會科學質的研究。臺北市：五南圖書出版股份有限公司。
Agrawal, A. K., Kaushik, A. K., & Rahman, Z. (2015). Co-creation of Social Value through Integration of Stakeholders. Procedia - Social and Behavioral Sciences, 189, 442-448.
Alstyne, M. W. V., Parker, G. G., & Choudary, S. P. (2016). Piplelines platforms and the new rules of strategy. Harvard Business Review, 54–60.
Alves, H., Fernandes, C., & Raposo, M. (2016). Value co-creation: Concept and contexts of application and study. Journal of Business Research, 69(5), 1626-1633.
Ballantyne, D., & Varey, R. J. (2006). Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing. Marketing Theory, 6(3), 335-348.
Ballantyne, D., & Varey, R. J. (2008). The service-dominant logic and the future of marketing. Journal of the Academy of Marketing Science, 36(1), 11-14.
Bok, D. (2009). Universities in the marketplace: The commercialization of higher education: Princeton University Press.
Brennan, R. (2006). Evolutionary economics and the markets-as-networks approach. Industrial Marketing Management, 35(7), 829-838.
Firat, A. F., & Venkatesh, A. (1995). Liberatory postmodernism and the reenchantment of consumption. Journal of Consumer Research, 22(3), 239-267.
Fyrberg, A., & Jüriado, R. (2009). What about interaction? Journal of Service Management, 20(4), 420-432.
Gadde, L.-E., Huemer, L., & Håkansson, H. (2003). Strategizing in industrial networks. Industrial Marketing Management, 32(5), 357-364.
Gouillart, F., & Billings, D. (2013). Community-powered problem solving. Harvard Business Review, 91(4), 70-77, 140.
Heger, B. K. (2007). Linking the employment value proposition (EVP) to employee engagement and business outcomes: Preliminary findings from a linkage research pilot study. Organization Development Journal, 25(2), P121.
Holbrook, M. B. (1994). The nature of customer value: an axiology of services in the consumption experience. Service Quality: New Directions in Theory and Practice, 21, 21-71.
Holbrook, M. B. (1999). Consumer value: a framework for analysis and research: Psychology Press.
Hunt, S. D., & Morgan, R. M. (1994). Relationship marketing in the era of network competition. Marketing Management, 3(1), 18.
Iyer, B., & Davenport, T. H. (2008). Reverse engineering: Google's innovation machine. Harvard Business Review, 86(4).
Kambil, A., Ginsberg, A., & Bloch, M. (1996). Re-Inventing Value Propositions. Information Systems Working Papers Series, IS-96-21.
Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry (Vol. 75): Sage.
Lusch, R. F., & Vargo, S. L. (2014). Service-dominant logic: Premises, perspectives, possibilities: Cambridge University Press.
Macneil, I. R. (1977). Contracts: adjustment of long-term economic relations under classical, neoclassical, and relational contract law. Nw. UL Rev., 72, 854.
Mars, M. M., Bronstein, J. L., & Lusch, R. F. (2012). The value of a metaphor: Organizations and ecosystems. Organizational Dynamics, 41(4), 271-280.
Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50(4), 370-396.
Mason, J. (2017). Qualitative researching: Sage.
Myers, M. D. (2013). Qualitative research in business and management: Sage.
Nenonen, S., & Storbacka, K. (2010). Business model design: conceptualizing networked value co-creation. International Journal of Quality and Service Sciences, 2(1), 43-59.
Overby, J. W., & Min, S. (2001). International supply chain management in an Internet environment: A network-oriented approach to internationalization. International Marketing Review, 18(4), 392-420.
Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform revolution: How networked markets are transforming the economy--and how to make them work for you: WW Norton & Company.
Payne, A. F., Storbacka, K., & Frow, P. (2007). Managing the co-creation of value. Journal of the Academy of Marketing Science, 36(1), 83-96.
Pfitzer, M., Bockstette, V., & Stamp, M. (2013). Innovating for shared value. Harvard Business Review, 91(9), 100-107.
Pickett, S. T., & Cadenasso, M. L. (2002). The ecosystem as a multidimensional concept: meaning, model, and metaphor. Ecosystems, 5(1), 1-10.
Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review, Jan-Feb.
Prahalad, C. K., & Ramaswamy, V. (2000). Co-opting customer competence. Harvard Business Review, 78(1), 79-90.
Prahalad, C. K., & Ramaswamy, V. (2003). The new frontier of experience innovation. MIT Sloan Management Review, 44(4), 12-18.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5-14.
Ramaswamy, V., & Gouillart, F. (2010). Building the co-creative enterprise. Harvard Business Review, 88(10), 100-109.
Ramirez, R. (1999). Value co-production: intellectual origins and implications for practice and research. Strategic Management Journal, 49-65.
Rothaermel, F. T. (2017). Strategic management: McGraw-Hill Education.
Tansley, A. G. (1935). The use and abuse of vegetational concepts and terms. Ecology, 16(3), 284-307.
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1-17.
Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1-10.
Vargo, S. L., & Lusch, R. F. (2011). It's all B2B… and beyond: Toward a systems perspective of the market. Industrial Marketing Management, 40(2), 181-187.
Vargo, S. L., & Lusch, R. F. (2016). Institutions and axioms: an extension and update of service-dominant logic. Journal of the Academy of Marketing Science, 44(1), 5-23.
Vargo, S. L., & Morgan, F. W. (2005). Services in society and academic thought: an historical analysis. Journal of Macromarketing, 25(1), 42-53.
Yin, R. K. (2013). Case study research: Design and methods: Sage publications.
Zott, C., & Amit, R. (2008). The fit between product market strategy and business model: implications for firm performance. Strategic Management Journal, 29(1), 1-26.