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研究生: 趙健智
Chao, Chien-Chih
論文名稱: 動態能力與商業模式關聯之探索性研究: 以T連鎖牙醫集團發展為例
An exploratory study on the correlation between dynamic capabilities and business models: The case of T chain dental clinic
指導教授: 林軒竹
Lin, Hsuan-Chu
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階管理碩士在職專班(EMBA)
Executive Master of Business Administration (EMBA)
論文出版年: 2022
畢業學年度: 111
語文別: 中文
論文頁數: 60
中文關鍵詞: 商業模式動態能力商業模式九宮格連鎖牙醫
外文關鍵詞: business model, dynamic capabilities, business model Canvas, chain dental clinics
相關次數: 點閱:112下載:21
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  • 本研究為藉由分析個案(T連鎖牙醫集團)的發展過程,進一步探討動態能力與商業模式相關聯性。因成功的商業模式為每個企業及高階經理人所致力追求的目標,其相關文獻研究不在少數。而「動態能力」乃組織為維持商業上的競爭優勢,統整其內外部的資源並修正商業決策的一種能力,從定義來看可以合理推論企業具備動態能力對於其維持商業模式的優勢是正面影響因子。
    藉由本研究個案分析,透過商業模式九宮格的分析工具,可以了解在口腔醫療產業中企業因動態能力修正的經營策略的確優化了企業的商業模式,而修正後的商業模式也創造了更多資源讓企業有更多面向去制定營運方針。總結而論,動態能力與商業模式為雙面互為正向回饋的循環。

    This study aims to further explore the correlation between dynamic capabilities and business models by analyzing the development process of a case (T chain dental group). Since a successful business model is the goal pursued by every enterprise and senior managers, there are many related literature studies. "Dynamic capability" is an organization's ability to integrate its internal and external resources and revise business decisions in order to maintain its commercial competitive advantage. From the definition, it can be reasonably inferred that an enterprise's dynamic capability is positive impact factor for maintaining business model success.
    Based on the case analysis of this study, and through the analysis tools of the business model Canvas, we can understand that in the dental medical industry, the business strategy modified by the company's dynamic capabilities has indeed optimized the company's business model, and the revised business model has also created more resources for Enterprises have more aspects to formulate operational policies. In summary, dynamic capabilities and business models are two-sided and mutually positive feedback loops.

    中文摘要 Ⅰ 英文摘要 Ⅱ 目錄 Ⅵ 圖目錄 Ⅶ 表目錄 Ⅷ 第一章 緒 論 1 第一節 研究背景 1 第二節 研究動機 2 第三節 研究目的 2 第二章 文獻回顧 4 第一節 商業模式 4 第二節 動態能力 6 第三節 連鎖口腔醫療 7 第三章 研究方法與設計 9 第一節 研究方法 9 第二節 研究設計與資料收集 10 第四章 個案分析 20 第一節 個案背景介紹 20 第二節 訪談資料分析 22 第五章 結論與建議 27 第一節 研究結論 27 第二節 研究限制 28 第三節 研究建議 28 參考文獻 30 附錄 32

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