Crowdfunding is a way of funding project using crowd contribution aroused by
many scholars’ interest of those days based on socio-economic impact. Previous
studies focused on the motivation to participate in this platform, the role of
community, geography, the culture impact of it and the success factors. Unfortunately
all of these researches created general model valuable for all project categories. We
aim to analyze the success factors of art and technology related categories under
reward base crowdfunding, a gap not yet resolved until now. We used the Uncertainty
Reduction Theory to explain the success factors kept. Mixed method both secondary
data and in-depth interview contributed to a better understanding of this topic.
The result showed that disclosure contributes a lot in project success in
crowdfunding for those categories mentioned above. The exchange of information and
the time also contributed to the project success. The interview showed that good
pre-launch preparation, good products that resonate to backers, meaningful rewards
and word of mouths by expert in your flied make the difference. This study shed light
on project initiator and also crowdfunding platform founder on factors they should
focus on when targeting those types of projects

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