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研究生：	劉欣儀 Liu, Hsin-Yi
論文名稱：	影響企業社會責任執行之因素：臺灣的實證研究 Factors Affecting Corporate Implementation of CSR: An Empirical Study of Taiwan
指導教授：	康信鴻 Kang, Hsin-Hong
學位類別：	碩士 Master
系所名稱：	管理學院 - 國際企業研究所 Institute of International Business
論文出版年：	2014
畢業學年度：	102
語文別：	英文
論文頁數：	52
中文關鍵詞：	企業社會責任、公司財務表現、雙元羅吉特模型、毒蘋果事件
外文關鍵詞：	Corporate Social Responsibility, Corporate Financial Performance, Binomial Logistic Model, The Poison Apple Event
相關次數：	點閱：155 下載：3
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隨著社會環境和氛圍的不斷變遷，企業社會責任的觀念已經成為世界各國關注的一項重要議題，亦為學者們爭相研究的主題之一。然而，過去大多數實證研究較著重於企業社會責任對於財務績效之影響關係，或是針對其他企業社會責任實施後可能影響的結果作分析，鮮少有學者探討在哪些情況下會使企業較有意願去執行其企業社會責任。因此，本研究採用雙元羅吉特模型進行迴歸分析，以2008年至2011年的臺灣上市公司為主要研究對象，研究目的在於檢驗影響其企業社會責任執行之因素。主要資料來自於TEJ台灣經濟新報、公開資訊觀測站、ARMOS等資料庫所蒐集的次級資料。
本研究藉由整理先前學者的文獻，在個體影響因素方面，選擇每股盈餘、資產報酬率、權益報酬率、公司規模、權益資金成本、負債比率、股價、研發費用率等變數；在總體影響因素方面，則選擇系統性風險、匯兌風險及毒蘋果事件作為自變數。其中，我們利用遠見雜誌與天下雜誌所進行的社會責任評比，輔以各公開企業社會責任報告書來衡量社會責任變數，並以檢驗企業社會責任與各變數的關聯性。在實證結果部分，本研究透過羅吉特模型分析，發現公司規模、系統性風險、研發費用率及毒蘋果事件等四個因素與企業社會責任之執行具有顯著的影響。

Along with changes in the social environment, Corporate Social Responsibility (CSR) has become an important issue worldwide. There are many researches about CSR. However, most empirical studies in the past have usually focused on the impact of corporate social responsibility on financial performance relationships or the possible results of CSR implementation. Only few scholars have discussed the circumstances under which companies will demonstrate willingness to enforce corporate social responsibility. As a result, this paper sorted out the variables used in previous academic papers and adds other variables that might affect CSR implementation. To understand each variable’s result, this research used Binomial Logistic Model to conduct the empirical experiment with the samples of Taiwanese listed companies during the period of 2008 to 2012.
This research selected earnings per share, ROA, ROE, cost of equity capital, leverage ratio, company size, stock price and R&D expense as individual influential factors, while system risk, exchange risk and the poison Apple event are selected as general influential factors. We used the CSR awards and the public CSR reports to evaluate the dependent variable, and used this variable to find out the significant independent variables via Binomial Logistic Model. As the result of empirical analysis, the variables of company size, system risk, R&D expense and the poison Apple event are found to have significant correlations with the implementation of CSR.

Chapter 1 Introduction 
1 Background and Motivation.......................................................................................1
2 Research Purpose and Contribution...........................................................................4
3 Research Process........................................................................................................6
Chapter 2 Literature Review
1 Content of Corporate Social Responsibility...............................................................8
2 CSR and Financial Performance..............................................................................11
3 CSR and Cost of Equity Capital...............................................................................13
4 CSR and Stock Value...............................................................................................17
5 CSR and R&D Expenditure.....................................................................................19
Chapter 3 Research Method
1 Data Sources and Sample Selection.........................................................................21
2 Variable Definition and Measurement......................................................................27
3 Research Model........................................................................................................31
Chapter 4 Empirical Analysis and Results
1 Initial Logistic Model...............................................................................................34
2 Multicollinearity Test...............................................................................................36
3 Significance Test......................................................................................................37
4 Autocorrelation Test.................................................................................................39
5 Modified Logistic Model.........................................................................................41
Chapter 5 Conclusion and Suggestion
1 Research Conclusion................................................................................................43
2 Suggestion................................................................................................................47
Reference..............................................................................................................................49

                                    

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