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研究生： 吳政翰
Wu, Cheng-Han
論文名稱： 代工廠商、製造商與配銷商於單一訂購週期產品下之產能配置、定價與訂貨策略之研究
Capacity Allocation, Ordering, and Pricing Policies among OEM, Manufacturer, and Distributor for a Product in a Single-period Model
指導教授： 謝中奇
Hsieh, Chung-Chi
學位類別： 碩士
Master
系所名稱： 管理學院 - 工業與資訊管理學系
Department of Industrial and Information Management
論文出版年： 2005
畢業學年度： 93
語文別： 英文
論文頁數： 61
外文關鍵詞： Coordination, Supply chain management, Supply uncertainty
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    　This thesis considers a decentralized supply chain system consisting of one OEM, one manufacturer, and one distributor in a single-period model. The distributor meets price-sensitive random demand of a product with a short life cycle. The manufacturer receives the order from the distributor, and outsources a portion of production to the OEM, who has a supply uncertainty problem. The aim of the thesis is to find a coordination mechanism that allows the supply chain members to gain more profit. We develop each member's optimal pricing and ordering policies in the absence of coordination, and determine the coordinated policies. Then, we compare the performance of the policies in the presence and absence of coordination, analyze the influence of the model parameters on the policies, and explore the managerial insights for the members in the supply chain.

    TABLE OF CONTENTS ACKNOWLEDGEMENTS …………………………………………………………i LIST OF TABLES ……………………………………………………………………iv LIST OF FIGURES …………………………………………………………………vi LIST OF APPENDICES ……………………………………………………………vii CHAPTER I. INTRODUCTION ………………………………………………………………1 1.1 Motivation ………………………………………………………………………2 1.2 Assumptions ……………………………………………………………………4 1.3 Objectives ………………………………………………………………………4 1.4 Organization ……………………………………………………………………5 II. LITERATURE REVIEW ……………………………………………………………6 2.1 Supply Chain Management ……………………………………………………6 2.2 Supply Chain Coordination ………………………………………………………8 2.3 Outsourcing Decision ……………………………………………………………11 2.4 Summary ………………………………………………………………………… 12 III. MODEL DEVELOPMENT ……………………………………………………………13 3.1 Model Assumptions and Notations ………………………………………………14 3.2 The model of the supply chain ……………………………………………16 3.3 The scenario in the absence of coordination ……………………………………17 3.3.1 Manufacturer's optimal decisions in the absence of coordination ………18 3.3.2 Distributor's optimal decisions in the absence of coordination ………20 3.3.3 OEM's optimal decisions in the absence of coordination …………………23 3.4 The scenario in the presence of coordination ……………………………………26 3.4.1 OEM's optimal coordinated decisions in the presence of coordination …26 3.4.2 Optimal coordinated decisions of the manufacturer and the distributor…29 3.5 Summary …………………………………………………………………………33 IV. NUMERICAL EXPERIMENT ……………………………………………………… 34 4.1 Numerical study …………………………………………………………………34 4.2 Parameter Analysis ………………………………………………………………38 4.2.1 Analysis of the Parameters of the OEM …………………………………… 38 4.2.2 Analysis of the Parameters of the Manufacturer …………………………44 4.2.3 Analysis of the Parameters of the Distributor …………………………46 V. CONCLUSIONS AND FUTURE DIRECTIONS ……………………………………48 Bibliography ……………………………………………………………………………50 APPENDICES ………………………………………………………………………………54

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