在現今快速變動的環境下，經理人在制定策略時，面臨到許許多多的困難。為了要制定適合公司的競爭策略，就必須考慮內外部環境的變化及公司所擁有的各項資源。雖然「孫子兵法」是中國最古老的兵法典籍，但其中所提到的多項原則仍然能被應用於策略思考中，尤其也能被應用於企業的經營上。現代的經理人，若能將孫子兵法的原則與企業經營融合在一起思考，則便能併發出更多變而有彈性的策略及方法來解決企業經營所面臨的問題。
本研究的研究範圍界定在國內之主要大型企業，將以中華徵信所出版之「2001年版台灣地區TOP5000大型企業排名」，前200大型企業為母體，本研究之目的如下所示：（1）探討孫子兵法所提列的各項原則中，那些原則是現今的企業經理人在策略制定時，所引以為參考的要點；（2）探討不同的產業的企業是否採取不同的孫子兵法所提列的原則於企業經營上；和（3）探討企業在環境評估、策略執行及策略控制方面，採用孫子兵法原則的程度對其企業獲得關鍵成功因素及經營績效的影響程度。
本研究之主要結論如下：
1. 孫子兵法中所提列之作戰原則的確可以應用於企業運作上，且孫子兵法中關於環境評估、策略執行與策略控制的原則彼此間有相互影響之關係。
2. 企業採取孫子兵法中關於環境分析、策略執行與策略控制之原則的程度越高者，越容易獲致他們的關鍵成功因素，且經營績效會表現地較好。
3. 高科技的廠商採取孫子兵法的原則於企業活動的運作上其程度通常比在其他領域的廠商來得高，因此，也越易獲致他們的關鍵成功因素，且經營績效通常較好。
4. 企業若採取孫子兵法中關於內部環境分析原則、適應原則及機密原則的程度越高者，越易獲致行銷能力方面的關鍵成功因素，且整體績效表現會較好。

Business managers are facing the dynamic environment nowadays, and encountering more and more difficulties in decision-making. In order to formulate suitable strategies, they must consider all aspects of dynamic environments and situations which they meet. Sun Tzu’s The Art of War is probably the oldest military book in Chinese and the principles which Sun Tzu advocated are still valuable in many business operations. When business managers can apply Sun Tzu’s principles into consideration in strategic decision-making, they will create more and more strategies and methods in solving the countless problems.
This investigation will be focused on the top 200 largest corporations in Taiwan and the purposes of this study are as follows: (1) To evaluate which principles of Sun Tzu’s The Art of War could be applied in the real business enterprises when business managers formulate their competitive strategies, (2) To evaluate whether different kinds of firms adopt different Sun Tzu’s principles, (3) To investigate how the levels of adoptions on Sun Tzu’s principles of situation appraisal, strategy implementation, and strategic control impact on a firm’s acquiring its key success factors and achieving its business performances.
Results of this study are as follows.
1. Sun Tzu’s principles of war can be used in strategic management and business operations. It has been shown that there are significant interrelationships between Sun Tzu’s principles of situation appraisal, strategy implementation, and strategic control.
2. If firms’ adoptions of Sun Tzu’s principles of situation appraisal, strategy implementation and strategic control are higher, it will be easier for them to acquire their key success factors, and their business performances will be great.
3. Firm in high-tech industries most adopt Sun Tzu’s principles of situation appraisal, strategy implementation, and strategic control in business operation, and they easily acquire their key success factors. Therefore, their business performances are usually better.
4. The higher firms adopt Sun Tzu’ principles of internal environment appraisal in situation appraisal, adaptability in strategy implementation, security in strategic control, the easer do they get the marketing ability as their key success factors. Also their business performances will be better.

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