| 研究生: |
梁潁蓁 Liang, Yin-Chen |
|---|---|
| 論文名稱: |
採用電子化採購與加入電子交易市集的關係:信賴的干擾效果 The Relationship between e-Procurement Adoption and e-Marketplace Participation: Moderating Effect of Trust |
| 指導教授: |
張心馨
Chang, Hsin-Hsin |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 2006 |
| 畢業學年度: | 94 |
| 語文別: | 英文 |
| 論文頁數: | 81 |
| 中文關鍵詞: | 營運績效 、電子化採購 、電子交易市集 、信賴程度 |
| 外文關鍵詞: | firm performance, e-procurement, e-marketplace, trust |
| 相關次數: | 點閱:104 下載:5 |
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資訊科技的發展對於整個商業環境帶來了巨大的影響,促使許多的產業採用電子化採購與電子交易市集。本研究探討企業採用電子化採購後,進而加入電子交易市集的影響因素,並衡量加入電子交易市集之後對企業營運績效的效益。此外,將信賴納入為電子化採購與電子交易市集之間的干擾變數,以檢驗是否會造成此兩者之間的干擾效果。本研究採用質性與量性兩階段研究方法,首先以三個企業個案來修正研究模式,再進行問卷設計,以資料分析來驗證研究假設。經由個案研究後得知,已經採用了電子化採購的廠商加入電子交易市集的意願較高,在加入電子交易市集後,營運績效也有所提升。資料分析結果發現,已經採用了電子化採購的廠商加入電子交易市集的意願較高;在營運績效方面,在加入電子交易市集之後,會促使營運效率提升、銷售表現變佳、顧客滿意度提高,以及與合作夥伴的關係發展更為強化。本研究也證實了信賴對於電子化採購與電子交易市集確實具有干擾效果,亦即信賴會影響公司因採用電子化採購後再加入電子交易市集的意願。
Information technology (IT) has made a tremendous impact on the business world and it accelerates the use of electronic procurement (e-procurement) and electronic marketplace (e-marketplace) across industries. This study investigates motivations for firms that have adopted e-procurement adoption to participate in e-marketplaces. In addition, the firm performance after participation is measured to investigate the benefits of e-marketplace participation on a firm’s performance outcome. Besides, trust is adopted in this study as a moderator of the relation between e-procurement adoption and e-marketplace participation to test whether it will influence the relation or not. A two-stage analysis of qualitative approach and quantitative approach is adopted in this study. Case studies of three firms are used to revise the research model. Following case studies is questionnaire development. Data analysis is used to test the hypotheses of this study. According to the results of case studies, firms that have adopted e-procurement are more likely to participate in e-marketplaces and their firm performance has been improved, too. The findings of data analysis also show that firms that have adopted e-procurement are more likely to participate in e-marketplaces. As for the firm performance after participating in e-marketplaces, efficiency has been increased, sales performance has been improved, customer satisfaction has been promoted, and relationship development has been strengthened. Furthermore, trust is proved to have moderating effect on the relation between e-procurement and e-marketplace participation in this study, which means that trust will affect the willingness of firms that have adopted e-procurement when considering participating in e-marketplaces.
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