模具在現在的製造業中，仍是使用最為普遍的技術之一，隨著時代的進步，加工技術也是不斷進步，使得模具加工技術的精密度要求也一直往上提昇，而加工精密度愈高的機台設備也是愈貴。然而，對供應商而言，這是一個障礙也是一個機會；如果供應商，不願意投資較高精密的技術，則無法提昇自身的技術能力，所以只能固守原有的市場；而對於願意投資的供應商來說，一旦有了精密模具加工的技術能力，可作出符合高品質要求的產品，就有極大的機會可以接到高單價的訂單，獲得極大的利潤。
本研究發現，客戶要求的品質水準愈高的話，模具加工廠可以取得比較高的價格，可獲得的利潤也就愈大，當然，前題是必須要有可以作出符合客戶品質要求的技術能力。即使是一家新的模具加工供應商，只要擁有精密模具加工能力，而且可以掌握到關鍵的客戶(品質要求比較高)，在獲利上仍然是可以超越其他的競爭對手。

Molds are one of the popular techniques in the manufacturing industry. As an increasing number of firms pursue product quality, higher precision of molds is required. The machines that are able to produce molds with higher precision are also more expensive. Whether a supplier of molds shall invest in precision mold technique is a tough decision. If a supplier of molds does not invest in precision mold techniques, it will not be able to attract customers with the need of precision molds and expand its market. If the supplier invests in precision mold technique, it may be able to attract orders with premium price and obtain high profit, although the investment cost is high.
The analysis reveals that if the customer’s request of quality level is high, the supplier can get better price and more profit under the condition that it has production capability to meet the customer’s need. Even if this supplier is a new comer in the industry, it can take advantage of high precision mold technique and gain profit when competing with other suppliers.

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