| 研究生: |
阮玉映玲 Ruan, Yu-Ying-Ling |
|---|---|
| 論文名稱: |
The Nudity Appeal in Sponsored Post: The Role of Gender and Sensation Seeking The Nudity Appeal in Sponsored Post: The Role of Gender and Sensation Seeking |
| 指導教授: |
王鈿
Wang, Tien |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 國際經營管理研究所 Institute of International Management |
| 論文出版年: | 2022 |
| 畢業學年度: | 110 |
| 語文別: | 英文 |
| 論文頁數: | 72 |
| 外文關鍵詞: | Nudity advertising, Instagram marketing, Offensiveness, Ethical Judgment, Consumers' attitudes, Sensation seeking, Genders of the model |
| 相關次數: | 點閱:61 下載:0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
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校內:2027-03-24公開