不同消費者存在於消費型電子產品市場，各消費者之間會有不同偏好的產品屬性及產品規格設計。在一個廠商或企業中擔任產品行銷或產品開發管理的工作者，必須有效的定位產品屬性及產品規格設計使其獲得消費者認同進而為公司獲得利潤。在快速變化的大環境下，新產品的上市不斷的刺激消費者，使得產品開發不再只是單純的設計產品，而是追逐產品屬性偏好、產品規格設計偏好與消費者需求的最佳搭配，使得每一產品都會因為不同消費者而有不同的偏好需求。故瞭解不同產品屬性及產品規格如何滿足不同消費族群，既成為一個研究焦點。
消費者受各種產品屬性及產品規格的因素所影響，包含消費者者本身特質、消費者需求的偏好、消費者認同的產品屬性、產品規格設計等等。因此本研究欲檢視不同消費者人口統計變數與不同消費族群對產品屬性及產品規格設計的偏好，同時同消費者人口統計與不同消費族群對產品屬性與產品規格設計偏好與購買意願之間關聯性，期望能對企業在行銷實務與產品研發上有所幫助。
本研究以問卷調查的方式，以國內目迷你筆記型電腦的消費者族群為研究對象，並利用SPSS 軟體進行敍述性統計分析、信效度分析、單因子變異數分析與迴歸分析等研究方法，進行本研究。共計發放600 份問卷，共回收500份問卷，共有476份的有效問卷，有效問卷為95.2%。
本研究發現產品屬性與產品規格設計影響著消費者購買意願。這結果也提供企業或管理者進一步了解消費者對產品屬性及產品規格的需求，並依據市場區隔結果來設定目標市場，將目標消費群清楚界定其所重視的產品屬性，以幫助企業在新產品設計開發時，可訂出明確目標。並且提出未來新產品及產品屬性的研究議方向。

There are different consumers in the consumer electronic market, and the different preferences to product attributes and product specification designs exist among consumers. In a factory or an industry, the workers in charge of product marketing or product development management have to effectively position product attributes and product specification designs in order to win consumers’ commitment for enterprise profit-making. In the rapidly changing environment, new products entering the market will continuously stimulate consumers, which makes product development more than just simply designing products but pursuing the best integration of preferences to product attributes, product specification designs and consumers’ needs and which makes each product satisfy different preferences of different consumers. As a result, it becomes the focus of this research to know how different product attributes and specifications satisfy different groups of life style.
Consumers are influneced by the factors of product attributes and product specifications including characteristics of consumers, consumers’ preferences to needs, consumers’ commitment to product attributes and specification and so on. Therefore, this research is to survey the influence of the demographic vairiables of different consumers and different groups of life style on the preferences to product attributes and specification designs and the relationship among the demographic variables, the preference to product attributes and specification designs and purchase intention in order to conduce to enterprise marketing practice and product R&D.
This research takes the group of consumers of domestic mini laptops as the research subject by using the questionnaires survey and uses SPSS statistical software to run descriptive statistics analysis, reliability and validity analysis, one-way ANOVA and regression analysis as the statistical methods.
The research subject consists of 600 Taiwanese people. The research was conducted using the paper questionnaires. 476 valid questionnaires were received, implying a 95.2% returning rate. The results retrieved from factor analysis indicate the group of life style.
The research finds that the influence of product attributes and product specification designs on consumers’ purchase intention is positive. The result also offers enterprises and mangers to further understand consumers’ needs of product attributes and product specification, to set target segement according to the outcome of market differentiation, and to clearly position the target group of consumers and their emphasized product attributes in order to help enterprises set definite goals in the development of new product designs and propose research issues or directions of new products and product attributes in the future.

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三、網站部分
1.LEDinside (2008)。今年LED NB滲透率僅10%左右 品牌廠商明後年大量
採用 2010年滲透率可望達到60.3%，2008年10月19日，取自集邦科技的
子部門LEDinside http://press.dramexchange.com/en/node/77