This thesis examines the cultural differences between Canada and Taiwan and their influence on technology acceptance. A considerable amount of research has been conducted on the topic of technology acceptance. This study aims to incorporate the element of national culture in the UTAUT model and draws a comparison between Taiwan and Canada. Hofstede’s five cultural dimensions scores, identified as Power Distance, Uncertainty Avoidance, Individualism/Collectivism, Masculinity/Femininity and Time Orientation, are compared to scores obtained by this study. Furthermore, the moderating effect that national culture has between Performance Expectancy, Effort Expectancy and Behavioral Intention is assessed. This study attempts to gain insight on how two different cultures may accept new technologies differently. The results obtained show that there is an observable difference between Taiwan and Canada when it comes to technology acceptance. Furthermore, it is acknowledged that the cultural dimension scores obtained in this study are significantly different from those given by Hofstede’s study.

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