The covid-19 pandemic spread in whole the world and it affects several sectors in human life such as health issues, political, social, economic, and education. In this situation, donation crowdfunding has become an emerging platform to raise funding from the public for those are affected by the Covid-19 pandemic. Crowdfunding offers an easy way where a person can request financing from many individuals through the internet platform. This study examines with Social Cognitive Theory (SCT) framework to examine the influence of technological characteristics and project characteristics as environmental factors to intention to donate, with project attachment as a mediation variable. Specifically, during the pandemic situation that might be different from the previous situation. The research was conduct in Indonesia because this country has the highest Covid-19 cases and takes advantage of a crowdfunding platform to reduce the effect of the Covid-19 pandemic. It was collected about 271 valid respondents previously donate to the Covid-19 campaign through donation-based crowdfunding. The model fit was tested with CFA and hypothesis testing is conducted with SEM in AMOS. The results found that project characteristics have a big influence on the formed project attachment-related Covid-19 project, and project attachment has a positive relationship with intention to donate.

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