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研究生： 蔡松甫
Tsai, Sung-Fu
論文名稱： 應用狩野分析於智慧型手機減碳設計策略之實證研究
Applying KANO Analysis to Develop Carbon Reduction-Oriented Design Strategies for Smartphones: An Empirical Study
指導教授： 林聖倫
Lin, Shen-Lun
學位類別： 碩士
Master
系所名稱： 工學院 - 環境工程學系
Department of Environmental Engineering
論文出版年： 2025
畢業學年度： 113
語文別： 中文
論文頁數： 77
中文關鍵詞： 綠色設計 、智慧型手機 、狩野模型 、系統性文獻回顧 、問卷調查
外文關鍵詞： Eco-design, smartphone, systematic review, questionnaire survey, KANO model
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    • 本研究分析產品綠色設計於學術文獻探討、企業策略與消費者需求三個層面的交集與差異，並以智慧型手機為研究對象，建構整合性的綠色設計策略建議。首先，透過系統性文獻回顧整理經綠色設計研究方法提供之綠色設計建議，包括模組化設計、材料選擇、節能表現與產品回收機制等。與此同時，藉由整理綠色設計相關法規與認證，建立一套針對綠色設計策略執行程度的評估系統，分析生產智慧型手機企業之永續報告書與綠色設計策略相關文件，評估企業在不同綠色設計指標之實踐程度與重視方向。最後，針對台灣大學部及研究所學生進行問卷調查，並應用狩野模型與相關統計學方法，分析消費者對綠色設計屬性的需求即與消費者之間的關聯性。
    研究結果顯示，在產品設計方面，文獻重視模組化設計與硬體再製造以延長產品壽命，而消費者與企業對模組化的接受度並不明顯，較重視產品本身的耐用性。在節能構面上，在文獻及企業策略中皆有提及其重要性，消費者對能源效率表現有明顯正向偏好。在材料與包裝方面，文獻強調材料的選擇對環境影響，而企業多有相關策略，但消費者對此部分的好感度較不明顯。至於產品管理，文獻及企業皆明確認為具有回收機制與備品供應是必要的措施，消費者亦認為明確回收計畫是企業的基本責任。
    本研究透過學術、企業與消費者三方面的綜合分析，發現企業目前之綠色設計策略大致符合學術與消費者的期待，但在產品設計上，學術研究及消費者皆認為該項目對永續發展具有正面影響，但企業仍有可以持續改進的地方。並且台灣尚未針對網路通訊及電子電機產品制定政策，未來也可重點針對產品結構進行規範。最後，此研究也可延伸至其他產品類型與族群的研究建議，以建立更全面的綠色設計需求模型，供企業作為永續產品開發之參考依據。

    With the continuous development of information and communication technologies, human life has been significantly enhanced; however, these developments have also brought considerable environmental impacts. Eco-design is regarded as a key strategy for mitigating the environmental impact of the ICT industry. This study explores eco-design strategies from three perspectives: academic, corporate, and consumer. In academic perspective, a systematic literature review is conducted to examine recent recommendations on eco-design for electronic and electrical products. In corporate perspective, eco-design strategies are categorized into five dimensions: product design, energy efficiency, material selection, packaging, and product management. By reviewing regulatory policies and standards relevant to ICT products, we establish evaluation criteria and assess the implementation status within related companies. Finally, on the consumer side, selected green design indicators are examined through a questionnaire survey and the KANO Model to identify consumer needs and provide strategic recommendations for businesses. While current corporate green design strategies generally align with the expectations of both academia and consumers, consumers do not show increased favorability solely due to improvements in modular design. It is recommended that companies carefully evaluate the balance between the environmental benefits of modular design and consumer favorability. Moreover, companies are advised to carefully evaluate such strategies and considered consumer experience into their eco-design efforts to formulate more comprehensive and effective development approaches.

    摘要 i Applying KANO Analysis to Develop Carbon Reduction-Oriented Design Strategies for Smartphones: An Empirical Study ii 致謝 v 目錄 vi 表目錄 ix 圖目錄 x 第一章 緒論 1 1.1 研究背景 1 1.2 研究動機與目的 1 1.3 論文架構 2 第二章 文獻探討 5 2.1 綠色設計定義 5 2.2 綠色設計政策與法規 5 2.2.1 歐盟 6 2.2.2 美國 6 2.2.3 中國 7 2.2.4 臺灣 7 2.3 企業的綠色產品設計 8 2.3.1 生命週期思維與評估 8 2.3.2 創意問題解決理論 9 2.3.3 綠色設計的挑戰 10 2.4 消費者的綠色產品看法 11 2.4.1 綠色消費 11 2.4.2 綠色購買意願 11 2.5 文獻探討結論 13 第三章 研究方法 15 3.1 學術研究層面 15 3.2 企業策略層面 17 3.3 消費者需求層面 22 3.3.1 研究問題與對象 22 3.3.2 問卷架構 24 3.3.2.1 大學生手機使用與體驗調查 24 3.3.2.2 手機設計偏好 25 3.3.2.3 手機綠色設計偏好 25 3.3.2.4 基本資料 25 3.3.3 統計方法 25 3.3.3.1 信度分析 26 3.3.3.2 單因子變異數分析 26 3.3.3.3 斯皮爾曼相關係數 27 3.3.3.4 狩野模型 27 第四章 研究結果 30 4.1 學術研究結果 30 4.1.1 文獻蒐集結果及分布 30 4.1.2 文獻所使用綠色設計方法介紹 31 4.1.2.1 生命週期評估及情境模擬 31 4.1.2.2 消費者及公司回饋 33 4.1.2.3 回收階段反思產品設計 34 4.1.2.4 文獻統整並制定策略 36 4.1.3 綠色設計策略建議統整 37 4.2 企業評估結果 41 4.2.1 產品設計 41 4.2.2 產品節能 41 4.2.3 材質使用 42 4.2.4 產品包裝 42 4.2.5 產品管理 43 4.2.6 小節結論 44 4.3 消費者調查結果 45 4.3.1 信度分析 45 4.3.2 問題一 46 4.3.3 問題二 47 4.3.4 問題三 49 4.3.4.1 使用時間與能源效率 49 4.3.4.2 手機使用年限與耐久性設計 50 4.4 整合結果 50 第五章 結論 53 5.1 結論 53 5.2 研究限制 54 參考文獻 55 英文文獻 55 參考網頁 59 附錄 61 附錄一 檢視的標章與國際法規 61 附錄二 參考企業文獻 61 附錄三 問卷內容 62

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