This study investigates the role and impact of firm strategy and IT investments on the coordination costs and firm productivity, and is built on two theoretical lens – resource-based view (RBV) and transaction cost economics (TCE). Further, the primary goal of this study is to assess the impact of firm strategies – firm competition and firm diversification on IT spending. Moreover, this study also assesses the impact of firm’s industry types – information product industries (IPI) and physical product industries (PPI) on the relationship between IT spending and coordination costs; and as well as the relationship between IT spending and firm productivity. To answer the aforementioned research goals, this study uses firm-level data from the Information Week and Compustat dataset in the United States, from 2012 to 2015. A SmartPLS path analysis and PLS-multigroup analysis (MGA) were used to test the research hypotheses. The results show that firm competition has a positive and significant effect on IT spending. Likewise, the results show that IT spending has a positive and significant influence on firm productivity. On the other hand, the PLS-MGA analysis shows that there is a significant difference on the IT effect between IPI and PPI firms. Overall, this study offers some theoretical implications to information systems (IS) literature and practical contributions to top management pertaining to firm strategy and IT investments in IPI and PPI firms.

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