本研究目的在探討中文網路溝通情境中的禮貌現象。主要研究的方向包括:(1)探索其在中文網路溝通中的表達方式，(2)分析網路溝通中哪些文字表達為禮貌行為加分，並且(3)研究網路禮貌行為所使用的語言技巧與人們熟悉的口語習慣方式有何差異。本研究收集的320筆語料來自「批踢踢電子佈告欄」(PTT BBS）中的討論板，版上的使用者鎖定為大學生，研究生，以及社會新鮮人。運用Watt所提出的禮貌為理論基礎，並採用對話分析(Conversation Analysis)和網路言談分析(Computer-Mediated Discourse Analysis)來進行語料分析，探討各筆語料的意義及用法，並且歸納出網路溝通中的有禮貌性的文字或非禮貌性的文字敘述對語言使用及禮貌對於人際關係的影響。
研究結果顯示，在網路溝通中的網路文字用以下五種方式表現出禮貌(1)語尾助詞、(2)情緒、(3)標點符號、(4)文字再造、(5)文字遊戲。網友同時運用不同的語言技巧來彌補網路溝通中禮貌線索的不足，包括修復行為、命名活動、副語言、情緒表達、以及補充語詞等五種方式。由於網路匿名的特性，網友能安心的在網路溝通情境中抒發自身的情緒。同時，網路溝通突破了時間及空間的限制，也讓網友們能自由的表達自己的狀態。另一方面，由於網路溝通的方式經常採用直接且不連續的對話，此種語言使用行為也影響了接受者的觀感，再加上經常使用於網路語言中的注音文、火星文、台語諧音化等現象，也逐一進行觀察。另外，對網路虛擬世界的網路使用者在網路中所形成的社交圈，與不同網路社區所使用的特色語言，因為這些使用者的背景、文字規則、性別與傳播媒介等不同，對於其影響也有差異。針對網路語言的禮貌行為，本研究有了新的討論與發現。

This study aims to explore politeness phenomenon in Chinese computer-mediated communication (CMC). There are three main goals in this research. First, to investigate the expressions of politeness in CMC. Second, to examine language features used for emotional communication in CMC. Finally, to explore the differences and similarities of politeness in language usages between CMC and spoken conversation. There were 320 topics collected from the discussion board of a popular Taiwanese BBS, PTT, and the topics were discussed in a great variety of daily conversations and class events. Online participants of our data are university students in their freshman and senior year, and graduate students. I adopted Watt’s (2003) Politeness Theory, Conversation Analysis (Schegloff, Jefferson and Sacks, 1977) and Computer-Mediated Discourse Analysis (Herring, 2004) as the referential theories in data analysis. Three research questions are: (1) How are polite interactions performed in CMC (2) What features help with managing politic behaviors in CMC and (3) Are there significant distinctions of politic behaviors between CMC and face-to-face communications.
The results show that there are five ways for people to declare their politeness on the Internet, including (1) final particles, (2) emotions, (3) punctuations (4) word re-creation, and (5) language playfulness. Online, people also make a good use of linguistic strategies to supplement the shortage of being polite in CMC, including repair, naming words, paralanguage, emotional language and supplementary language. These language usages are formed a mixture of “spoken written style” in CMC. Furthermore, online users feel comfortable and safe to express their emotions with anonymity in CMC. In addition, without the limitation of time and space, online participants can express their emotions unrestrained. On the other hand, participants’ direct and non-successive dialogues are accountable for the performance of politeness during the interactions with others. Particularly, the uses of Bopomofo, and Taiwanese transformations are under observations. Moreover, in the Internet virtual world, people form groups and develop their own language styles. These are due to people’s diverse backgrounds, rules of language use, genders and media influence. These language elements contribute to significant findings in CMC politeness.

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