Huang, Feng, and Mandry (2017) 用市場定價策略的角度，檢視初次審計委任時， 審計公費與財務報導品質的關係，並得出結論:在美國，比較有錢的會計師事務所 比較可能採用聲望定價法，而比較沒有錢的會計師比較可能採用滲透定價法。也就 是說，比較有錢的會計師比較可能向初次審計服務的新客戶收取審計公費溢酬，而 比較沒有錢的會計師比較可能向初次審計服務的新客戶提供審計公費折扣。本文使 用與 Huang, Feng, and Mandry (2017)相同的模型來研究台灣審計市場。不同於美 國的審計市場，在台灣，不管是國家層級或是城市層級的有錢會計師事務所都會在 初次審計委任時使用滲透定價法並提供審計公費折扣。台灣與美國審計市場的差異 可能起源於台灣較低的法律強度與較競爭的審計市場。

Huang, Feng, and Mandry (2017) examine audit pricing and financial reporting quality in initial audit engagements from the perspective of audit market pricing strategies and indicate that richer audit firms in the U.S. are inclined to adopt a prestige pricing strategy in the initial audit engagement while poorer audit firms tend to use a penetration pricing strategy. That is, richer audit firms are more likely to charge an initial fee premium for new clients while poorer audit firms are more likely to provide an initial fee discount to new clients. Using the same method as in Huang et al. (2017), it is found that in Taiwan, audit firm leaders at the national level tend to provide higher discounts than non-leaders to compete for greater market shares of new clients. Likewise, audit firm leaders at the city level also provide audit fee discounts for initial engagements. Both use a penetration pricing strategy. The less intense law enforcement and high competition in Taiwan audit market may explain the discrepancy.

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