經濟瞬息萬變，在大環境的影響之下，世界的經濟與科技日新月異，世界的潮流在不斷的在改變著現今社會，無論是食、衣、住還是行，而這波世界潮流也絕非只單單發生在同一個區域或是國家，全球化的趨勢衝擊之下，各國間大大小小的企業都正被全球經濟景氣多變的環境所相互影響著，而臺灣的企業也在這整波大環境變遷中面臨了更加困難的競爭與挑戰。當中不得不提及各國間的房市狀況，人類辛辛苦苦庸庸碌碌一輩子可能圖得除了三餐的溫飽外，更是追求一個遮風避雨的場所，所以從這邊可以衍生出經濟學中的供需法則，當需求出現自然帶動供給的產生，台灣的建築工藝享譽全球，在全球市場上也佔有很重要的一席之地，而在這一塊市場大餅的掠奪當中，臺灣的企業同時也基於永續經營發展與創造價值延續的目標，必須時時刻刻迅速即時性的調整、改變公司經營管理的方向，如此一來，才能因應如此強烈的全球化挑戰，並在這一個市場大餅中得到更多益處與美譽。企業在求新求變的過程中通常都會面臨到許多選擇的可能性，而要使企業持續性掌握關鍵因素將成為企業營運過程中重要的議題，在攸關企業是否能永續經營的重要條件，不外乎所提及企業的重要核心價值與競爭優勢，因此，企業因應調整其營運方針所造成的整體供應鏈改變以及其商業網絡改變進一步也會牽引著企業的決策以及廠商之間的相互依賴性，整體的改變進而也會間接影響整個商業模式的改變，整體的演變過程是一個更加完整、且更加具有商業競爭優勢的網絡架構，並且除了在這個整體架構中得到一個平衡供應外也從中找到企業應該有的生存模式，最終確立企業市場定位，並創造更大的企業收益盈餘。
本研究的研究方向與對象是以台南市的一間營建業為例，整篇研究論文採用質性研究中的個案方法來探討臺灣建商在景氣不好的低潮當中如何持續掌握其競爭優勢並創造更多的商業奇蹟，而本篇研究也會提及企業轉型之相關議題，因應政府措施以及商業脈動而使得企業所做出的決策，其關鍵因素影響整體供應鏈的發展，整體研究會在企業的競爭優勢中著墨與其商業模式的改變，探討商業優勢與商業模式兩者之間的相關聯性，在企業營運的過程當中，討論影響企業整體轉型之關鍵因素，以及轉型後所持有的競爭優勢為何，並因為此競爭優勢使得企業得以永續經營，名利雙收。而本研究所歸納出之結論以及企業因應的對策，對於將來無論是大型企業之決策改變或是小型的建築相關產業都可以給予部分之考察。

In this study, a construction industry in Tainan City as an example. The research uses the case-study method in qualitative research to explore how Taiwan's construction enterprises continue to grasp their competitive advantages in the low tide of bad luck. Create more business miracles, and this study will also refer to issues related to corporate transformation. In response to government measures and business pulsations, the key factors affecting the overall supply chain, the overall research will be how the competitive advantage of enterprises is related to the change of business model and the relationship between business advantage and business model. In the process of business operation, the key factors affecting the overall transformation of the enterprise and the holdings after the transformation are discussed. Furthermore, how competitive advantages would assist the compny operate continuously would be discussed. In the future, no matter whether it is the decision-making change of a large-scale enterprise or the construction industry wanting to make a transition, they can be given a partial inspection.

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