本研究探討雇主熟悉度對於企業聲譽知覺與組織吸引力的影響，以及企業社會責任在企業聲譽知覺與組織吸引力之間的影響。並採取問卷作為調查的方式，並以全國大專院校的商管學院與社科學院之大學生與碩士生作為調查對象，且不限年級，有效問卷共有139份，結果顯示雇主熟悉度對於企業聲譽知覺有正向影響，企業聲譽知覺對於組織吸引力有正向影響，其中企業聲譽知覺在雇主熟悉度和組織吸引力之間具有完全中介效果。而後把樣本進行分群，願意進入金融業服務的為一群(N=93)，不願意進入金融業的為一群(N=46)，並做迴歸分析，驗證企業社會責任在企業聲譽知覺和組織吸引力之間的調節效果。其中願意進入金融業服務的樣本顯示企業社會責任在企業聲譽知覺和組織吸引力之間具有正向調節效果，然而不願意進入金融業服務的樣本顯示企業社會責任在企業聲譽知覺和組織吸引力之間具有負向的調節效果。

The purpose of this study is to investigate the relationship between employer familiarity, corporate reputation perception, organization attractiveness and corporate social responsibility (CSR). SPSS 17 was used to analyze the collected data. The method of data collection is through online questionnaires. The results show that employer familiarity and corporate reputation perception have a positive correlation with organization attractiveness and corporate reputation perception has full mediate effect between employer familiarity and organization attractiveness. In addition, corporate reputation perception and organization attractiveness have moderated by corporate social responsibility. According to the results, there are some principal conclusions：
1.Employer familiarity doesn’t have direct effect on attraction but influence attraction through corporate reputation.
2.Corporate implements CSR that can make corporate more attractive.

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