由於今日的企業環境競爭相當激烈，處於同樣市場的競爭廠商為了提昇自身的競爭優勢，期望使用最少商品庫存以降低成本而提升自身的利潤。除了利用自身的存貨管理系統外，流行性商品通常可藉由動態定價模式影響顧客需求，不定時以折扣促銷增加銷貨，降低庫存。以離散之價格訂定修正以往文獻之連續性訂價策略，以期符合實際情況。本研究針對流行性商品之特殊需求於允許部分缺貨後補情況下，利用經濟訂購批量模式以求得最佳存貨管理方式，其中加入流行性商品補貨次數限制，以符合實際上游供應商須有限度提供零售商所需之狀況，並考量顧客需求易受商品價格影響而改變其購買意願之情形，加入保留價格以估計可能之需求量，藉最大化總利潤歸納出最佳之補貨批量及區間。由於價格亦為影響流行性商品需求之重要因素，藉由此動態定價模式於不同時期更改商品價格，可應付不同時期之顧客需求，避免積壓過多商品增加其存貨持有成本造成浪費，而於後期允許未售出商品以殘值售出或藉由促銷活動清除期末存貨。本研究透過實證分析以說明模式之正確性及可行性，並進行敏感度分析以探討可變動因子對單期利潤及周期之影響性。最後驗證本研究提出之動態定價模式可使零售商獲取更大利潤且更接近現實流行性商品銷售情形，並找出零售商可控制之成本中影響利潤及銷售週期最大之因子，提供零售商決策之優先順序。

Because competition is quite intense in the market, manufacturers usually anticipate minimizing inventory to reduce costs and attain their competitive advantages. In addition to using their inventory management system, manufacturers may also utilized the idea of dynamic pricing to change customers’ demands. This research, in view of the fashion-like goods’ special demand with partial backlogging, employs the economic ordering quantity model to seek the best inventory management strategy under the limitation of replenishment times. Considering that customers may easily change their mind to choose other similar goods in the market, we introduce the concept of reservation prices into this study in order to estimate the prices which customers have already decided and determine the optimal replenishment quantities and periods by maximizing total profit. Because price is one of most important factors to influence commodity demand, we modify the commodity prices on the basis of inventory levels with consideration of avoiding keeping long in stock and resulting in mush holding costs. Finally the commodity can be sold with a surplus value or the retailer can offer a promotion to clear out the remnants. Finally, a numerical analysis is performed to investigates the accuracy and feasibility of a proposed model.

方翠瑩，(民94)，產銷通路整合下報童問題之訂購策略，中原大學工業工程研究所
碩士論文

林益慶，(民90)，透過供應鏈上需求變異的降低抑制長鞭效應之研究，國立成功大
學工業管理研究所碩士論文

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