新產品開發和創新已被視為是消費市場成功的關鍵要素，更是企業追求永續生存與持續成長所必須採取的重要措施及手段。在現今動態,高度競爭且充滿不確定因素與產品生命週期大幅縮短的市場環境中，公司必須積極面對全球化的競爭挑戰，強化企業本身的產品開發能力。唯有透過不斷的新產品開發創新管理，才能確保公司在全球市場的競爭優勢。

有效率的設計管理將直接影響企業新產品開發的成功與否,因此,本論文將致力於新產品開發創新管理方法的研究,重點將著重於新產品開發早期階段管理方法的研究,我們整合應用相關管理方法及理論,包括:設計結構矩陣,詮釋結構模式,同步工程,模糊理論及層屬結構分析等,希望藉由研究相關設計管理理論創造出有效用的新產品開發管理工具和方法,提出的創新管理方法包括: (1)新產品開發管理動態規劃方法;(2)結構矩陣於多樣化設計管理方法;(3)模糊邏輯於產品設計構想篩選之方法。

透過良好及有效率的新產品開發創新管理,企業才能在全球多變的競爭市場中創造出成功的產品並維持公司的競爭力,透過案例研究證實了本研究所提出的新產品開發管理方法,確實可行及有效,期待本研究成果可以提供產業界一套有效用的新產品開發及創新管理的解決方案。

New product development (NPD) and innovation are key factors that affect a company’s long-term survival and growth. In a dynamic, highly competitive, and uncertain market environment with short product life-cycles, firms must learn how to compete globally by strengthening their new product development and innovation capabilities. Only through the continuous innovation management in new product development, can firms maintain their global competitiveness.
The performance of design management directly affects the success of new product development. This study develops management methods for NPD and innovation. We focus on the management of the early stages of NPD. Design Structure Matrix (DSM), Concurrent Engineering (CE), Interpretive Structural Modeling (ISM), Fuzzy Set Theory (FST), and Analytic Hierarchy Process (AHP) are integrated and conduct useful tools and methods for managing NPD. The proposed methods include (1) a dynamic planning method for new product development; (2) a structural matrix-based modeling for managing design variety; and (3) a fuzzy logic-based evaluation model for idea screening of product design.
Through the better and effective design management, firms can create innovative products successfully and maintain their strength competitiveness in various markets. The case studies showed that the proposed management techniques and methodologies performed well. We expect that the research can provide some novel approaches of design management for industries to achieve the goals of innovative product development.

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