過去台灣以代工製造聞名，但是面對東南亞其他新興國家如中國大陸和越南的低成本競爭，使得過去所具備的比較利益正在消逝，因此，近年來政府積極促進產業轉型升級與鼓勵研發創新，例如政府鼓勵中小企業開發新技術推動計劃以及為配合2008國發計畫－推動區域產業創新研發中心，造福許多台灣新興的中小企業，然而成功的新事業需要靠不斷的創新追求永續的成功，所以新事業從事新產品開發以在代工業務之外尋求出路，成為一關注之焦點。而當外部環境處於高度變動之下，新事業推出新產品在此競爭局勢中拓展自身之優勢時，應省視組織所擁有之資源及向外取得關鍵資源，進而創造較佳之績效展現，卻是相關文獻中較少探討之課題。本研究以此為研究動機，試圖由過去學者所提出的理論整理出一個影響新產品績效之因素，配合實證的方式來驗證這些假設，並提出以下二項主要之研究目的：探討那些組織內部因素會影響新產品績效？以及加入創新類型和外界機構服務的調和作用後，對組織內部因素與新產品績效之關聯如何影響？

　　而本研究主要目的在探討台灣新事業在進行新產品開發時，依據四項組織之內部因素：組織資源完整性、領導人特質、組織競爭策略、組織文化對新產品績效之影響做出假設1-4；上述四項組織內部因素與創新類型和外界機構服務之交互作用對新產品績效之影響做出假設5-12。

　　本研究的母體是以資訊王證券資訊整合資料庫所公佈的所有公開發行企業與2003中小企業創新育成中心年鑑所公佈的育成中心進駐廠商名錄為主要調查對象，涵蓋了一般製造業、高科技產業及服務業，採取隨機抽樣，以亂數選取成立十年內的公司，共計發放530份問卷，問卷詢問對象為熟悉新產品專案者，並以公司為單位一家廠商寄出一份樣本。回收之有效問卷為122份，問卷之有效回收率為23.02%。

　　研究結果發現產組織資源完整性之無形資產、領導人特質之內控型人格與風險承擔、組織競爭策略及組織文化的確會對新產品績效產生正向影響，尤其在組織競爭策之領先進入市場策略與組織文化之創業型文化對新產品績效表現更為顯著；且上述四項因素與創新類型和外界機構服務的調和作用結果會產生較佳之新產品績效的實證結果，皆得到部分支持。鑑於此結果，本研究鼓勵台灣新事業致力於整個內部資源與外界取得之關鍵資源，配合策略與創新類型之運用，創造出卓越的新產品績效。

　Recently, with the increase of production and labor cost, Taiwan's advantage of low cost has been replaced by Mainland China and other countries in Southeast Asia. Therefore, in order to reduce the impact of environment changes, Taiwan has to shift its attention and upgrade levels under different operating patterns. Developing new product is a good way. Although the increasing importance of new product performance, little has been done in the literature in examining the relationships among the internal determinants, innovation types and external institution assistance, and the performance of new venture’s product. Therefore, this study attempts to fill the gap in the literature by providing an integrative research framework through extensive literature review to identify the key determinants and to examine the relationships among these determinants and the new product performance. Based on resource-based perspective and resource-dependence theory, hypotheses were proposed and then examined through an empirical study.

　The populations in the study are Information Center in the Taiwan Securities & Futures Institute and The Yearbook of Incubators of Small and Medium Enterprises. A random sampling method was used to select the firms which are founded in ten years. 530 questionnaires were mailed. Of the 530 questionnaires mailed, 129 responses were received and seventh of them were incomplete. The remaining 122 valid and complete questionnaires were used for the quantitative analysis. It represents a useable response rate of 23.02%.

　The major finding of this study include: First, the results of the Multiple-Regression analyses show support for the direct effects of organizational resources and leader characteristics on the new product performance. Secondly, the results of the ANOVA analyses show support for the direct effects of organizational strategies and organizational culture on the new product performance. Finally, the results of Regression and ANOVA analyses indicate that organizational resources, leader characteristics, organizational strategies, organizational culture have interaction effects with the innovation types and external institution assistance on the new product performance.

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