| 研究生: |
施貴瀚 Shih, Kuei-Han |
|---|---|
| 論文名稱: |
考量一元化代工下之半導體後段訂單規劃研究 Semiconductor Backend Order Planning in Consideration of Turn-key Service |
| 指導教授: |
謝中奇
Xie, Zhong-Ji |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 工業與資訊管理學系碩士在職專班 Department of Industrial and Information Management (on the job class) |
| 論文出版年: | 2013 |
| 畢業學年度: | 101 |
| 語文別: | 中文 |
| 論文頁數: | 62 |
| 中文關鍵詞: | 半導體後段 、封裝測試 、一元化生產 、訂單處理 、折扣 |
| 外文關鍵詞: | Semiconductor Backend, Assembly and Testing, Turn-key Service, Order Handling, Discount |
| 相關次數: | 點閱:96 下載:8 |
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本研究是以具備一元化產能代工(晶圓針測、封裝與最終測試)的封測廠商為背景,針對成熟產品的生產線,在與客戶進行年度中長期產能分配時,發展一個訂單規劃流程來提高一元化代工的比例,提高代工獲利,維繫穩定的客戶訂單來源。此流程主要有兩個部份,首先是根據客戶的委外訂單明細取得內外部的生產資訊,包含產品作業時間、報價、成本以及客戶回饋的轉單意願、潛在的轉單產品與競爭者端的報價資訊等。經過精算後,可以得出每個客戶代工的整體營收、成本以及毛利。接著將客戶訂單分成三步驟進行產能分配:策略層級客戶群、一元化生產客戶群、非一元化生產客戶群。在產能去化的過程中,以客戶整體毛利較高者可優先分配,直到所有的產能分配完畢。將取得產能的客戶群與產品明細彙整成可生產計畫表,提供業務及營運高層做為參考,並依照客戶的轉單營利給予固定折扣優惠以提高客戶意願。
從個案公司的實務探討及預期效益顯示,利用訂單規劃流程可以兼顧中長期業務發展,提升一元化生產的比重,穩固客戶關係,並且能將毛利較低的客戶訂單排除以提升整體代工毛利。更重要的是不用增加額外的產能資本支出,減少營運的壓力。
Based on the mutual products at IC assembly and testing production line, who owned the turn-key service capacity (chip probing, assembly and final testing). The research develop an order planning process to advance the portion of turn-key business, while annually negotiating with customers about the long-term or middle-term capacity allocation, to promote the profit and stabilize business. There’re two parts within the process: The first is to collect the inner and outer production information, according to customer outsourcing plan. That includes the product operation time, price, cost and customer potential willing, possible transition product and competitor quotation price etc. Then the entire revenue, cost and profit of each customer can be deduced. The second is to make the capacity allocation in three steps: strategy-level customers, turn-key customers and non turn-key customers. The priority index is profit, higher the customer can take capacity earlier. Finally the available production plan sheet will be generated from who had taken capacity and offered to Sales and top managers as reference. The appropriate discount will be proposed to attract customer to add outsourcing quantity as well.
From the case study, the product-mixed profit is getting better through the order planning process. The process can effectively maintain long-term business development, promote the stable customer relationship and eliminate the low-profit orders without any extra capital investment. That can ease much the pressure of operation management.
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