| 研究生: |
林安亮 Lin, An-Liang |
|---|---|
| 論文名稱: |
服務主導邏輯與客戶任務之探索性研究 An Exploratory Study of Service-Dominant Logic and Jobs-to-be-done Perspective |
| 指導教授: |
周信輝
Chou, Hsin-Hui |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) |
| 論文出版年: | 2016 |
| 畢業學年度: | 104 |
| 語文別: | 中文 |
| 論文頁數: | 43 |
| 中文關鍵詞: | 服務主導邏輯 、價值共創 、完成必須任務. |
| 外文關鍵詞: | Service Dominant Logic, Value Co-Creation, Job-To-Be-Done JTBD. |
| 相關次數: | 點閱:78 下載:11 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
摘要
現在的經濟環境變化影响產業和企業之間的經營方式, 原本相互競爭,合作,互補, 而逐漸演進成為共創的模式。 本研究透過企業, 為幫助客戶新開發產品的過程與供應商共同作出客戶所需要的特質產品,本研究蒐集企業組織内部及組織外部相互之間的互動和溝通聯繫過程,針對参與事物的主管同仁,陳述記錄事實,用質性研究方法,分析探索的方式,找出如何利用價值共創的機制, 整合服務主導邏輯的資源,處理客戶問題,完成客戶為了使用該項新產品,所想要完成的任務。
研究結果顯示, 過去企業或供應商只是接受處理客戶所要處理的問題,但是用價值共創的方式,供應商能够完成客戶的顧客所需求的產品,這使企業與供應商及客戶,共同邁向新的業務和成長。
SUMMARY
The current economic environment and modes of operations between stakeholders are deeply integrated with one another; for example, competition, cooperation and complement cause and effects of processes have gradually evolved towards a management approach known as Value Co-Creation mode. This research focused on the new products development process of an enterprise working together with suppliers to design and manufacture in-demand products for their customer. In which they work together collectively in order to arrive at successful and valued outcomes. The purpose of this research was to identify elements of co-creation management approaches by collecting information from various internal and external organizational operations (i.e. communication processes, participation of workers, anecdotal references). This information was then analyzed via a qualitative research approach to identify the mechanisms behind valuable co-created initiatives.
This research, demonstrates that initiatives where businesses and clients worked closely together were able to deliver better products as opposed to initiatives where businesses and clients dealt with issues separately. Indeed, adopting a Value Co-creation management approach that has a service dominant logic will enable improvements to business practices, and ultimately contribute to the overall growth of the business.
參考文獻
1.中文參考文獻
方世杰, 王怡人, & 程運瑤. (2012). 組織間統治的一般性策略. 東吳經濟商學報 (76).
任际范, 徐进, & 梁新弘. (2014). 基于 DART 模型的企业间价值共创量表开发. 暨南学报 (哲学社会科学版), 36(4), 93-102.
克雷頓.克里史汀生(Clayon M. Christensen), 邁可.雷若(Michael E. Raynor), 創新者的解答, 李芳齡, 李田樹譯, 天下雜誌, 2004
克雷頓.克里史汀生(Clayon M. Christensen), 創新者的兩難組織面對新科技的掙扎與決擇, 吳凱琳譯, 商周出版, 2000
李慶芳 (2013)。「質化研究之經驗敍說」。高立圖書有限公司。
狄蓉, & 徐明. (2015). 服务主导逻辑下服务创新价值共创机理及对策研究. 科技进步与对策, 32(7), 33-38.
袁亚忠, 胡观景. 价值共创研究述评: 内涵、演进与形成机制[J]. 服务科学和管理, 2016, 5(1): 1-10.
陳明璋 (1995)。「《企業轉型的經營策略與作法,扭轉乾坤—台灣企業突破變局的成功實例》,台灣管科學會出版,頁13-42,1995。
2.英文參考文獻
Amit, R., & Zott, C. (2001). Value creation in e‐business. Strategic management journal, 22(6‐7), 493-520.
Anderson, J., Narus, J. & van Rossum, W. (2006). Customer Value Propositions in Business Markets. Harvard Business Review, March, pp 91-99.
Andrews, K. R., & Roland, C. (1987). About strategy. We can’t solve problems by using the same kind of thinking we used when we created them., 150.
Ballantyne, D., & Varey, R. J. (2006). Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing. Marketing theory, 6(3), 335-348.
Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin‐off companies. Industrial and corporate change, 11(3), 529-555.
Christensen, C. M., S. D. Anthony, G. Berstell, and D. Nitterhouse. "Finding the Right Job for Your Product," MIT Sloan Management Review, Spring 2007 2--11.
Christensen, C. M., and M. E. Raynor. The Innovator's Solution: Using Good Theory to Solve the Dilemmas of Growth. Watertown, MA: Harvard Business School Press, 2003.
Gangi, P.M. & Wasko, M. (2009). The co-creation of value: exploring user engagement in user-generated content websites. Proceedings of JAIs Theory Development Workshop. Sprouts working papers on information systems 9(50)/ http://sprouts.aisnet.org/9-50
Gehling, R. (2008). The Power of Co-creation. Part 4| Frontiers in research: Co-creation, story telling and activation. ESOMAR, 2008.
Grönroos, C. (2008). Service logic revisited: who creates value? And who co-creates?. European business review, 20(4), 298-314.
Hunter, J. E., & Hunter, R. F. (1984). Validity and utility of alternative predictors of job performance. Psychological bulletin, 96(1), 72.
Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard business review, 86(12), 57-68.
Kaivo-oja, J. (2011). Futures of innovation systems and systemic innovation systems: towards better innovation quality with new innovation management tools. FFRC eBooks, 8, 2011.
Lanning, M. & Michaels, E. (1988). A business is a value delivery system. McKiney Staff Paper #41, July.
Latour, B. (1984). The powers of association. The Sociological Review, 32(S1), 264-280.
Lusch, R. F., & Vargo, S. L. (2014). The service-dominant logic of marketing: Dialog, debate, and directions. Routledge.
Lusch, R. F., Vargo, S. L., & O’Brien, M. (2007). Competing through service: Insights from service-dominant logic. Journal of retailing, 83(1), 5-18.
Lusch, R.F. & Vargo, S.L. (2006). Service-Dominant Logic: reactions, reflections and refinements. Marketing Theory 6(3), pp 281-288.
Ng, I. C., Nudurupati, S. S., & Tasker, P. (2010). Value co-creation in the delivery of outcome-based contracts for business-to-business service.
Normann, R., & Ramirez, R. (1994). Designing interactive strategy: From value chain to value constellation (Vol. 1998). Chichester: Wiley.
Nonaka, I., & Konno, N. (1998). The concept of" ba": Building a foundation for knowledge creation. California management review, 40(3), 40-54.
Payne, A. F., Storbacka, K., & Frow, P. (2008). Managing the co-creation of value. Journal of the academy of marketing science, 36(1), 83-96.
Peppard, J., & Rylander, A. (2006). From value chain to value network: Insights for mobile operators. European Management Journal, 24(2), 128-141.
Prahalad, C. K., & Ramaswamy, V. (2013). The future of competition: Co-creating unique value with customers. Harvard Business Press.
Prahalad, C.K. & Ramaswamy, V. (2004a). The future of competition: co-creating unique value with customers. Harvard Business School Press, 2004.
Pralahad, C.K. & Ramaswamy, V. (2004b). Co-creation experiences – the next practice in value creation. Journal of Interactive Marketing 18(3), pp 5-14.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy & leadership, 32(3), 4-9.
Prahalad, C. K., & Ramaswamy, V. (2004). The future of competition. Harvard Business School Press, Boston, MA.
Prahalad, C. K., & Ramaswamy, V. (2002). The co-creation connection. Strategy and Business, 50-61.
Ramirez, R. (1999). Value co-production: intellectual origins and implications for practice and research. Strategic Management Journal, 20(1), 49-65.
Romero, D., & Molina, A. (2011). Collaborative networked organisations and customer communities: value co-creation and co-innovation in the networking era. Production Planning & Control, 22(5-6), 447-472.
Tokman, M., & Beitelspacher, L. S. (2011). Supply chain networks and service-dominant logic: suggestions for future research. International Journal of Physical Distribution & Logistics Management, 41(7), 717-726.
Treacy, M. & Wiersema, F. (1995). The Discipline of Market Leaders. Reading, MA: Addison Wesley.
Vargo, S. L., & Lusch, R. F. (2014). Service-dominant logic. What it is not, What it.
Vargo, S. L., & Lusch, R. F. (2011). It's all B2B… and beyond: Toward a systems perspective of the market. Industrial Marketing Management, 40(2), 181-187.
Vargo, S. L., & Akaka, M. A. (2009). Service-dominant logic as a foundation for service science: clarifications. Service Science, 1(1), 32-41.
Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of marketing Science, 36(1), 1-10.
Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European management journal, 26(3), 145-152.
Ulwick, A. What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. New York: McGraw-Hill, 2005.
Ulwick, A., and L. A. Bettencourt. "Giving Customers a Fair Hearing." Sloan Management Review, 49, no. 3 (2008): 62--68.
Wanous, J. P., Reichers, A. E., & Hudy, M. J. (1997). Overall job satisfaction: how good are single-item measures?. Journal of applied Psychology, 82(2), 247.
Wikström, S. (1996). Value creation by company‐consumer interaction. Journal of Marketing Management, 12(5), 359-374.