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研究生: 何明虹
Ho, Ming-Hung
論文名稱: 透過員工企業社會責任觀點以及人格來探討工作滿意度與組織承諾之關連性研究
Exploring the Relationships between Employees’ Perception of Corporate Social Responsibility, Personality,JobSatisfaction, and Organizational Commitment
指導教授: 李再長
Lee, Tzai-Zang
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業與資訊管理學系
Department of Industrial and Information Management
論文出版年: 2008
畢業學年度: 96
語文別: 英文
論文頁數: 81
中文關鍵詞: 人格工作滿意度組織承諾企業社會責任
外文關鍵詞: Organizational Commitment, Job Satisfaction, Personality, Corporate Social Responsibility
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  • 企業社會責任是公司自願性的承諾,基於可持續發展的想法,企業除了考慮自身的財政和經營狀況外,也要加入其對社會和自然環境所造成的影響的考量,並且改善員工及其家庭、當地整體社區、社會的生活品質。隨著全球的趨勢,企業社會責任逐漸受到社會大眾的重視,更被視為基本的企業策略。企業社會責任可以增加投資者的興趣、使顧客更願意去購買產品,也可以與政府維持好的互動。
    越來越多的學者針對企業社會責任帶來的好處進行探討,但大部分都是從顧客的角度出發,很少針對員工做分析,此部份的研究仍在開始的階段。為了更了解企業社會責任對內部職員的影響,本研究探討員工所感受到的企業社會責任和本身人格因素對於工作滿意度和組織承諾的影響,根據文獻探討建立架構圖。採用問卷蒐集的方式,以台灣一千大製造業為母體發放對象,從員工這一面來了解企業社會責任帶來的影響與好處。
    經過分析結果,本研究發現企業社會責任對員工的影響和正面的效果是顯著的。公司應該重視企業社會責任,並確實讓職員了解公司目前執行的狀況,使企業社會責任不但可以對社會有所貢獻,也可以提升對公司正面影響的效能,達到雙贏的局面。此外,企業社會責任內的四個構面都應受到重視,研究結果顯示對員工利益較沒有直接作用的慈善事業責任的影響也是不能忽視,每個構面都會有其影響力。最後,在人格方面,人格可以作為工作結果的預測,且在企業社會責任的感受程度狀況也是扮演重要角色,所以公司在徵選員工時應該也要注意到員工人格特質方面的情況。透過本研究所提出的架構圖可以更清楚了解企業社會責任和人格對員工工作情況影響的關係。

    Around the globe, companies make social responsibility an essential part of their business strategies. Corporate social responsibility (CSR) is regarded as voluntary corporate commitment to exceed the explicit and implicit obligations imposed on a company by society's expectations of conventional corporate behaviour. It is widely recognized that CSR can increase investor interest, customer purchases of products offered and positive relationships with the government.
    However, very little attention had ever been paid to the impact of CSR strategies on employees and their particular work attitudes. It is interesting to realize the impact of CSR on employees. This study primarily involved a survey, comprised of a questionnaire concerning the perception of CSR, job satisfaction, personality, and organizational commitment. Questionnaire was used to collect data from employees of manufacturing companies in Taiwan.
    The results of this research indicate that CSR contributes to increase job satisfaction and organizational commitment of employees. Companies should emphasize the CSR activities and confirm that employees know these actions and focus on ethics and culture of the organization with ethics codes, and CSR activity. The factors of CSR having significant influences on employees but also the factors with latent benefit should be laid great stress on. Besides, personality is a predictor of work outcomes and plays an important role in receiving information of CSR.

    Abstract(Chinese) I Abstract II Acknowledgement(Chinese) III Table of Contents IV List of Tables VI List of Figures VIII Chapter 1 Introduction 1 1.1 Background and motivation 2 1.2 Research Objectives 5 1.3 Research Procedure 5 Chapter 2 Literature Review 7 2.1 Corporate social responsibility 7 2.2 Personality 10 2.3 Job satisfaction 13 2.4 Organizational commitment 15 2.5 Relation among dimensions 18 Chapter 3 Methodology 24 3.1 Conceptual framework 24 3.2 Operational definition and questionnaire design 25 3.3 Sampling selection 32 3.4 Pretest of the questionnaire 33 3.5 Analysis method 36 Chapter 4 Results of Data Analysis 39 4.1 Questionnaire retrieval 39 4.2 Description statistics 39 4.3 Reliability test 45 4.4 Structural equation model 48 4.5 Regression analysis 52 4.6 Summary of hypotheses examination 59 Chapter 5 Conclusion and Suggestion 61 5.1 Discussion and conclusion 61 5.2 Limitations 66 5.3 Managerial implication 67 5.4 Suggestions for future research 68 References 69 Appendix 78

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