根據國際研究暨顧問機構 Gartner的報告預測，包括消費電子設備，全球具物聯網功能的物件到2016年將超過64億個，比2015年增加30％，預計到2020年，則會有208億個的物件。同時預測2016年，由物聯網（IoT）所帶動服務支出金額將達到 2,350 億美元，較 2015 年增加 22%。服務項目將以專業類別為主（系統相關），也就是企業委託外部供應商執行物聯網（系統）的設計、安裝與營運。不過就成長率來看，仍以連網服務（透過通訊服務供應商提供）與消費者服務成長較快。Gartner公司副總裁兼著名分析師Jim Tully也表示“物聯網服務才是物聯網價值的真正推手，因此各界也越來越將注意力聚焦於終端用戶組織及廠商所提供的新型服務。”所以，物聯網最後的勝利將取決於服務的提供。本研究以質性分析方法，分析國內、外互聯網業者在面對物聯網的來臨時，蒐集企業在導入物聯網所提供的服務內容，來解析互聯網公司連結物聯網的各個階段有何因應與作法，並利用商業模式帆布圖與創新矩陣的分析，驗證互聯網公司如何從現有市場與產品服務激盪出顧客需求的情境而衍發出新的商業模式，並依據其企業內關鍵資源所進行的活動所呈現不同的效果。本研究結論如下，結論一：顧客需求為企業最重要價值主張。企業確認顧客需求越詳細，前置分析越清晰，所得到的價值也更高，商業模式越成功。結論二：面對快速發展的產業，建構與終端客戶有互助、聯合的平台，可以減少產品與服務測試行程與成本，在互聯網產業，網路平台是必須的要件。結論三：即使是不同公司、不同的產業經驗，專家在決定商業模式時，同樣都會先確認企業內關鍵資源，經過多次研擬與討論分析之後，才會推出關鍵活動。而這些關鍵活動包含:產品/服務設計、行銷、供應商等要素。另外，從研究中也發現中、西方不同文化背景的互聯網公司，對於企業的創新精神與面向甚至是格局也都不同，國內業者專於本業，精益求精，國外業者則具有冒險犯難勇於跨領域的挑戰的精神，各自在其領域與競爭者作出差異，創造獲利。

關鍵字：物聯網，商業模式帆布圖，創新矩陣

Market research organization Gartner predicting more than 6.4 billion of IOT (Internet of Things) devices will be used globally by 2016, and a 30% growth than 2015. And the number is expected to explode by 2020, where the ITO market will include 20.8 THINGS. Jim Tully, vice president and distinguished analyst at Gartner pointed out: “IOT services shall be the real driving force of ITO value. And end-user organizations and services provided by manufacturers will be getting more and more attentions.” Hence, the final victory will be the ITO service providers. The research is based on extended innovation matrix and qualitative research by interviewing scholars and experts in various industrials. Through the opinions and comments of above scholars and experts: 1. The change of business model when the Internet companies entering ITO.2. What’re their main activities? 3. My research is to discover the priorities of the factors.Keywords: Internet of Thing, Business Model Canvas Innovation Matrix.

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