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研究生：	陳姿予 Chen, Tzu-Yu
論文名稱：	探索臺南文化遺產徒步路徑之發展與管理 Explore the Development and Management of Cultural Heritage Walking Trails in Tainan City
指導教授：	林蕙玟 Lin, Hui-Wen
學位類別：	碩士 Master
系所名稱：	規劃與設計學院 - 創意產業設計研究所 Institute of Creative Industries Design
論文出版年：	2019
畢業學年度：	107
語文別：	英文
論文頁數：	151
中文關鍵詞：	文化遺產徒步路徑、臺南米其林三星之旅、徒步導覽的規劃、踏溯台南、城市徒步導覽
外文關鍵詞：	Cultural Heritage Walking Trail, Tainan Michelin Three-star Touring, Walking Tour Planning, Exploring Tainan, City Walking Tour
相關次數：	點閱：120 下載：15
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查詢本校圖書館目錄查詢臺灣博碩士論文知識加值系統勘誤回報

這是一個區域型的研究。近幾年，深度旅遊與短時間的遊程受到越來越多人的喜愛，台南的古蹟密度很高，透過徒步的方式能仔細的觀賞到古蹟隱藏在巷弄中，也能慢慢地品嘗在地的人文風情，台南不僅是官方有規劃固定的散步導覽路線，民間的企業也有在經營相關的活動，現在連大學也有推出徒步導覽的課程，為大學新生提供了解在地最佳的途徑。因此，本論文希望透過了解不同組織的觀點，在官方、民間、與學術為利基點規劃路徑時，考量到哪些因素與權益關係人的問題，路徑如何從無到有的過程，是本研究想要進一部探討的議題。為了深度了解每位規劃者的觀點與考量，本研究透過深入訪談的方式，與訪談者一對一訪談深入了解特定路線的規劃，同時也會作為參與者參加各路線，體驗徒步導覽的同時也觀察導覽員與參與者之間的互動，還有與在地商家的互動。希望透過訪談與參與式觀察的第一手資料，以紮根理論的方式進行內容的分析，並且試著在各訪談中找出規劃路線時的潛在要素，以及路線在各組織中扮演的角色及衍伸的相關議題。

This is a regional research, which aims to figure out the process behind planning trails in Tainan City. Recently, the tourism trend focuses more on the in-depth and half-day travelling. Speaking of in-depth travelling, which is the best way to experience the beauty of Tainan, many people like to walk through alleys to find out historical sites and some unique stores.
Tainan City Government has provided some free walking tour guiding for tourists to join. The name of the service is called “Tainan Michelin Three-star Touring”. Actually, there are another private organizations providing walking trails, which is different from the government service. In addition, National Cheng Kung University sets up a course called “Exploring Tainan”, which provides a medium for students to realize the culture of place. Based on preceding organizations’ trails, the author wants to conduct some in-depth interviews to find out potential factors in terms of planners’ point of view, which would be divided into three directions, including the authority, the private organization and the academia.
After analyzing the data, it comes out that the role of the heritage walking trail is so different in varied fields. Heritage walking trail can be a medium to facilitating universities, be a medium to pass down history and memory of ancestors, be a nutrient to operate a company, etc. In conclusion, the walking trail can be a bridge in different situations to help connect varied things and there are also other extended issue which can be deeply explored in the future.

Chapter 1 Introduction	1
1 Research Background	1
2 Research Motivation and Objectives	3
3 Research Questions	5
Chapter 2 Literature Review	6
1 Definition, Experience and Tourism Trend of Cultural Heritage Walking Trail	6
1.1 Cultural Heritage Walking Trail in the World	6
1.2 Cultural Heritage Walking Trails Experience in Tainan	7
1.3 Tourism Trend of Taiwan	7
1.4 Tourism Strategy of Tainan	9
2 The Development and Management of Cultural Heritage Trail in Tainan	10
2.1 Development of Trails in Tainan	10
2.2 Management Level	11
3 Briefly Categorize Trails in Tainan	15
4 Cultural Heritage Trails in Tainan	24
4.1 Trails Designed by the Authority	24
4.2 Trails Designed by Small and Medium Enterprise Administration, Ministry of Economic Affairs	25
4.3 Trails Designed by Private Organizations	27
4.4 Trails Designed by the Academia	28
4.5 Comparison of Trails Planning under Different Organizations	29
5 Walking Trails in Taipei	33
Chapter 3 Research Design and Methods	37
1 Research Process	37
2 Collective Case Study	38
2.1 Pilot Interview with Planner from the Authority	39
2.2 Pilot Interview with Planner from the Private Organization	45
3 iTour Tainan	54
4 Summary	54
Chapter 4 Data Analysis	56
1 Data Collection	56
2 Participant Observation of Walking Trails Held by Different Organizations	59
2.1 Experiences of Tainan Michelin Three-star Touring (the Authority)	59
2.2 Experiences of Exploring Tainan at NCKU (the Academia)	62
2.3 Simple Classification of City Walking Tour Guides in Tainan	63
3 In-depth Interviews with Planners from Different Organizations	64
3.1 Interview with Planner from the Authority	64
3.2 Interview with Planner from the Academia	71
3.3 Integrated Analysis of Interview Transcripts	75
4 Observation of winter workshop of Exploring Tainan	89
5 Comparison Contents of Leaflets and Brochures	91
5.1 Brochures from the authority—Tainan Michelin Three-star Touring	91
5.2 Leaflets from the private company—Chivalry Cultural and Creative Industry & Consultant Company Limited	95
5.3 Brochures from the University—National Cheng Kung University Exploring Tainan Course	96
5.4 Brochures in Different Organizations	97
6 City Walking Tour as a Means of Marketing—Different Roles of City Walking Trail in Tainan	98
6.1 Sightseeing Strategy	98
6.2 Nutrient to Operate the Company	98
6.3 Scholarly Exchange for Universities	99
6.4 Way of Inheritance	99
7 Potential Factors in Tainan City Walking Trails	100
8 Extended Issue from City Walking Tour	100
8.1 Exploring Taiwan through Foreigners’ Viewpoints	100
8.2 Sustainable Operation Issue	102
Chapter 5 Conclusion	103
1 Different Operational Style of Walking Trails in Tainan	103
1.1 The Authority’s Viewpoint	103
1.2 The Private Organization’s Viewpoint	103
1.3 The Academia’s Viewpoint	104
2 Partnership of Organizations	104
2.1 Suggestions for Different Walking Tour Organizations’ Cooperation	105
2.2 Suggestions for the authority	105
3 Relationships between Walking Trail and Tainan City	105
3.1 Relationship between Walking Trails and the Authority	106
3.2 Relationship between Walking Trails and the Private Organization	107
3.3 Relationship between Walking Trails and the Academia	108
3.4 Different Relationships between Walking Trail and Tainan City	109
4 Research Limitation and Suggestions for Future Research	110
References	111
Appendix (In-depth interview transcripts)	114


                                    

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校內：2022-10-18公開
校外：2022-10-18公開

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