| 研究生: |
朱曉峰 Zhu, Xiao-Feng |
|---|---|
| 論文名稱: |
以結構方程式探討小汽車共乘服務之滿意度—以網路配對共乘為例 Investigate the Satisfaction of Carpool Service by Structural Equation Model:in Case of Network Matching Carpool |
| 指導教授: |
石豐宇
Shyr, Oliver F. |
| 學位類別: |
碩士 Master |
| 系所名稱: |
規劃與設計學院 - 都市計劃學系 Department of Urban Planning |
| 論文出版年: | 2014 |
| 畢業學年度: | 102 |
| 語文別: | 中文 |
| 論文頁數: | 62 |
| 中文關鍵詞: | 共乘 、服務品質 、滿意度 、結構方程式 |
| 外文關鍵詞: | carpool, quality of service, satisfaction, structural equation model |
| 相關次數: | 點閱:149 下載:7 |
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過去運輸類文獻之關注點多集中在如何提高大眾運輸比例,而較少關注私人運具。然而即使是紐約、東京等大眾運輸發達地區,私人運具出行還是佔有很大比例,因此探討如何提高私人運具之承載率具有很強現實意義,共乘即是提高私人運具承載率的方法之一。臺灣地區實施共乘已行之有年,參與共乘人數逐年增加。然而過去文獻偏重探討共乘可行性及共乘配對演算法,皆屬於共乘前期之探索,目前較少有小汽車共乘推行後之績效等相關研究,因此本文所探討之共乘使用者滿意度以及後續配套措施之研究更顯重要。
本文通過向臺灣使用數最多的「桃北北宜基共乘網」及「批踢踢實業坊」共乘版之共乘會員發放網路問卷,得到臺灣地區共乘之實證結果。接著對資料進行敘述性統計,得到共乘參與者之特性。再運用結構方程式,建構消費者滿意度之「期望——失驗模式」,預期得到使用者共乘滿意度之主要影響因素。然後根據實驗結果提出改進現有配對共乘之建議。
Even in New York, Tokyo or other regions whose public transportation are developed, travelling by private vehicle still occupies a large proportion. Therefore, exploring how to improve the load factor of private vehicles has a strong practical significance. As we all knows, carpool is one of these methods. There are several years since carpool is implemented in Taiwan and there are more and more people taking part in carpool. However, most of the literatures in the past belonged the early exploration of carpool, such as the feasibility of carpool, carpool matching algorithm and so on. Currently there are few researches about the performance after the implementation of carpool. Therefore, this paper wishes to explore the satisfaction of carpool users and the follow-up supporting measures of carpool, and maybe it will play an important role in the future.
In this paper, by delivering network questionnaires to the carpool users in the Green Carpool network and PTT network which have the most carpool users in Taiwan, getting the empirical results of carpool in Taiwan. Then it will analyze the results of the data and get the characteristics of carpool participants. What’s more, by using the structural equation model and building an Expectation-Disconfirmation model of consumer satisfaction, this study gets the evidence that disconfirmation and performance have a significant influence on carpool satisfaction. Finally, according to the results of the experiment, this paper puts forward several suggestions for the websites of carpool matching.
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校內:2019-08-04公開