台灣大多數的高科技公司是從事原始設計製造商(ODM)。ODM的核心競爭力是能夠最大限度地降低生產成本，及提升生產製程的效率。在個人電腦領域ODM已經發展成熟。隨著競爭的日趨激烈，該領先變得更加成熟。台商需要著眼未來。建立品牌資產對台灣高科技企業是一個好的方法。
品牌文化是品牌建設的一個重要因素。品牌戰略的基礎是目標客戶，以人為本的看法。成功打造一個品牌需要把整合消費者的消費心理與文化價值取向。這項研究分析一個主要的工業電腦製造商案例，其品牌文化對於品牌定位和品牌戰略的核心價值。這種工業電腦製造商的客戶品牌的忠誠度導致他們的品牌資產積累，出色的財務表現於業務發展和市場占有率。這項研究提供了一個深入了解台灣企業整合製造經驗，技術，中國文化和外國文化到創新和創造力使其可以成為一個成功的公式。最重要的一點是滿足客戶潛在的精神文化的真正需求。
本研究採用個案研究法。本研究的目的是要瞭解該公司的成就並提取其在處理品牌價值創造成功的關鍵因素，如：（1）建立一個品牌文化;（2）成功的品牌定位，（3）培育品牌的忠誠度，以及（4 ）創建品牌權益。
總結品牌價值有三個主要特點組成：強大的客戶資產，無形資產的開發，以及高效的業務流程相結合的。除該公司的有形產品外，品牌帶動差異化和客戶的感知價值。其品牌優化的三個主要流程為產品開發，供應鏈管理，及客戶關係管理。這三點緊緊地聯繫在一起，從而創造品牌價值。

The majority of the Taiwanese high tech companies are original design manufacturer. The core competence of original design manufacturers is the ability to minimize production cost and maximize production process efficiency. The original design manufacturer has evolved into a mature sector in computer industry. As the competition becomes more intense, and the sector becomes more mature. Taiwanese firms need to consider how to generate momentum for future. Building brand equity is a good approach for Taiwanese high-tech firms.
Brand culture is an important element for building a brand. The foundation of brand strategy is the perception of target customer and people foremost. Successfully building a brand requires integrating the consumer psychology with the orientation of cultural value. This study analyzes the case of one of the top industrial computer manufacturer which regards brand culture as the core value of brand positioning and brand strategies. This industrial computer manufacturer's customers with brand loyalty led to their brand equity accumulation, and excellent financial performance on the business development and market shares. This study provides an insight for Taiwanese enterprises that integrating the experience of manufacturing, technologies, Chinese culture and the foreign cultures learned from international business into innovation and creativity can be a formula for success. The most important point is to satisfy the customer based on their real needs as well as the potential spiritual and cultural needs.
This study applies case study method to the case company, a most successful industrial computer design and manufacturer. This objective of this research is going to utilize the outcomes that the company achievement to extract the key success factor such as: (1) Establish a Brand Culture; (2) Positioning Brand for Success; (3) Cultivate brand loyalty; and (4) Create the Brand Equity, in the processing brand value creation.
Brand value is found to be the combination of three main characteristics: strong customer equity, development of intangibles, and efficient business processes. In addition to the company's tangible products or services produces, brand driven differentiation and perceived value to customers. Brand optimizes three primary processes - product development, supply chain management, and customer relationship management, of any business and the resources that drive each. All are linked tightly together in order to create brand value.

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