摘要 ii SUMMARY iii ACKNOWLEDGEMENTS v TABLE OF CONTENTS vi LIST OF TABLES x LIST OF FIGURES xi CHAPTER 1 INTRODUCTION 1 1.1 Research Background and Motivation 1 1.2 Research Problem Statement and Objectives 8 1.3 Research Scope and Limitations 8 1.3.1 Tested samples 9 1.4 Subjects 9 CHAPTER 2 Literature Study 10 2.1 Interactive design 10 2.1.1 Human-computer interaction 10 2.1.2 Game Interface 10 2.1.3 User Experience 12 2.2 Game Development 12 2.3 Sense of Ceremony 13 2.4 Game Player Type Introduction 14 2.4.1 Definition of game player types 15 2.4.2 The "Rule of Two or Eight" in free games 16 2.5 Miryoku Engineering 16 2.6 Rating Structure Method 17 2.7 Quantitative Class I 17 2.8 KJ method 18 2.9 Heart flow theory (Flow theory) 20 CHAPTER 3 Experimental methods and procedures 22 3.1 Research Process and Steps 22 3.2 Experimental samples 23 3.2.1 Select game type 23 3.2.2 Select the player's single-purpose interaction flow 24 3.2.3 Sample Selection 24 3.2.4 Test sample production 25 3.3 Interview with the Evaluation Grid Method of Charming Engineering 26 3.3.1 Research Subjects 26 3.3.2 Interview Steps 27 3.3.3 Organize EGM evaluation structure chart 31 3.3.4 Ritual Charisma Factor Survey Design 38 CHAPTER 4 Analysis and Discussion 40 4.1 Questionnaire Results 40 4.2 Analysis and discussion of quantitative class I 40 4.2.1 Virtual raffle session ritualistic [sense of control] charming feature 41 4.2.2 Virtual raffle session ritualistic [sense of reality] charming qualities 43 4.2.3 The charming quality of "immersion" of the virtual lottery session ritual 46 4.2.4 Analysis and discussion of the charming qualities of the virtual raffle session ritualistic "exquisite and beautiful 48 4.2.5 Analysis and discussion of the charming qualities of the ritual of the virtual raffle session [pleasure and satisfaction]. 51 4.2.6 Analysis and discussion of the charming qualities of the virtual lottery session's ritual sense of "fluidity 54 CHAPTER 5 Conclusion 57 5.1 Research Conclusion 58 5.1.1 Conclusion of superior abstract feeling 58 5.1.2 Relationships and Discussions between Median Items and Subordinate Categories 59 5.1.3 Summary 64 5.2 Interviews 65 5.3 Research Review and Recommendations for Follow-up Research 66 REFERENCES 68