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研究生: 廖翊辰
Liao, Yi-Chen
論文名稱: 臺灣國際大型運動賽會永續指標之研究
A Study of Sustainable Indicators for Sports Mega-Events in Taiwan
指導教授: 馬上鈞
Ma, Shang-Ch
學位類別: 碩士
Master
系所名稱: 管理學院 - 體育健康與休閒研究所
Institute of Physical Education, Health & Leisure Studies
論文出版年: 2013
畢業學年度: 101
語文別: 英文
論文頁數: 100
中文關鍵詞: 大型運動賽會永續發展指標層級分析法
外文關鍵詞: mega event, sustainable indicators analytic hierarchy process
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  • 在過去的10年中,台灣已成功申辦許多大型體育賽事,如2009年世界運動會,2009年聽障奧運會,以及2017年世界大學運動會的主辦權。但申辦如此龐大的賽事,對主辦城市的永續發展層面卻存在著潛在的影響,也時常被忽視。因此,本研究旨在建立永續發展指標,協助台灣在未來舉辦大型賽會上的決策和評估。儘管運動賽會發展永續性研究的需求漸增,但現階段學術上仍缺乏針對台灣在申辦運動賽會規畫與賽後的永續發展議題。近年來,國際奧林匹克委員會了解到永續發展的重要性及社會責任,因此創立了奧運衝擊之研究(Olympic Games Impact Study,) OGI),來評定奧運帶來的全球性影響,目標是幫助賽會主辦城市鑑定正面性的遺產,發揮最大利益並降低負面衝擊,這表示永續的議題已透過研究及規劃成為運動賽會主辦的核心層面。然而,OGI研究中還是有一些值得爭議的地方,研究中尚未精確說明針對不同的賽事中需要多少指標去做評定,其120個永續評定指標也不是針對不同賽事皆可一體適用的方法。因此,兩項爭議反映出OGI指標仍應該依據主辦城市的地方背景及發展去做規畫。本研究目的為:(1)建立指標和評估決策,適用於台灣大型體育賽事之永續規劃評估;(2)建立決策方法促進舉辦賽會後,主辦城市的永續經營性。研究方法為透過文獻回顧、德爾菲法以及層級分析法。透過參考OGI、GRI以及相關文獻,初步整理大型運動賽事永續評估指標,包括環境、社會和經濟三個層面,並建立一個層級結構;利用AHP層級分析方法設計問卷,並調查和考核指標的相對權重;德爾菲法將適用達成共識,並確定台灣大型體育賽事的永續發展指標。根據研究結果:「環境」的考量,高於「經濟」,接著是「社會」,權重值分別為0.519、0.254與0.227。永續指標前三名依序為: 「保護區的防護規劃」、「活動、產品與服務對於生態保育區之顯著衝擊」及「一般用水對水源之顯著影響」。研究成果希望能評定在台灣和世界各地舉辦的運動賽會,作為交叉驗證,並促進未來評估體系的發展,制定永續發展決策方法,以促進舉辦地透過舉辦大型運動賽會達永續發展之目的。

    Over the last 10 years, Taiwan has won the right to host mega sports events such as the 2009 World Games, the 2009 Deaflympics, and the 2017 Universiade. Notwithstanding these achievements, the potentially huge impacts in terms of the sustainable development of not only the host city, but also the entire country, have been neglected. This study therefore aims to establish indicators of sustainability for the hosting of mega sports events in Taiwan with a view to assisting the evaluation of future events and policymaking. The International Olympic Committee has acknowledged the importance of sustainable development and social responsibility by initiating the Olympic Games Impact program (study) (OGI) to measure the global impact of the Olympic Games. The preliminary selected indicators were established by referring to the relevant literature and the OGI technical manual. The study aims to (1) establish indicators and an assessment methodology that can be applied to the sustainability of mega sports events in Taiwan, and to (2) facilitate a more strategic approach to the sustainable development of the host destination through these events.
    The research methods in this study are a literature review, the Delphi Technique, and the Analytical Hierarchy Process. The data were processed using Microsoft Excel 2010 and Power Choice 2.0. According to the results, “environment” (0.519) is the most important among the three goals, followed by “economy” (0.254) and “society” (0.227). The top three sustainable indicators are ordered “water sources significantly affected by withdrawal of water”, “protected areas” and “location and size of land owned, leased, managed in, or adjacent to, protected areas and areas of high biodiversity value outside protected areas”. The findings should assist the cross-validation of investigations of different sports events in Taiwan and around the world, and facilitate the development of a future assessment system to formulate sustainable development strategies for the hosting of mega sports events in Taiwan.

    摘要 .........................................III ABSTRACT ..........................................IV 誌謝 ...........................................V SECTION 1: INTRODUCTION TO THE STUDY ..................12 1.0 INTRODUCTION ..................................12 1.1 BACKGROUND OF THE STUDY ..........................15 1.2 PROBLEM STATEMENT ..................................15 1.3 PURPOSE OF THE STUDY ..........................16 1.4 SIGNIFICANCE OF THE STUDY ..........................16 SECTION 2: LITERATURE REVIEW ..........................18 2.0 DEFINING A MEGA EVENT ..........................18 2.1 FROM MEGA-EVENT TO SPORTS MEGA-EVENT AND ITS IMPACTS..19 2.2 BACKGROUND OF TAIWAN’S MEGA EVENTS ..................21 2.3 SUSTAINABLE DEVELOPMENT & EVENT INDICATORS ..........23 2.4 SUMMARY ..........................................33 SECTION 3: METHODOLOGY ..................................34 3.1 CONCEPTUAL FRAMEWORK & RESEARCH PROCESS ..........34 3.2 SELECTION OF PARTICIPANTS ..........................36 3.3 RESEARCH METHODS ..................................36 3.4 MEASUREMENT TOOL & DATA ANALYSIS ..................40 SECTION 4: RESULTS ..................................44 4.1 THE PROCESS OF ESTABLISHING SUSTAINABLE INDICATORS ..44 4.2 FINDINGS ..........................................48 4.3 SUMMARY ..........................................55 SECTION 5: SUMMARY, CONCLUSION AND RECOMMENDATIONS ..56 5.1 SUMMARY OF DATA INTERPRETATION ..................56 5.2 CONCLUDING STATEMENT & RECOMMENDATIONS ..........58 5.3 FUTURE RESEARCH ..................................60 APPENDIX ..................................62 REFERENCES ..........................................94

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