近年來，全球經濟體系經歷了深刻的轉變，由傳統的線性經濟模式轉向了更可持續的循環經濟，這一轉變已經成為趨勢且不可避免。循環經濟強調資源的珍貴性，並致力於最大程度地恢復和重複使用這些資源，以實現經濟成長和環境保護的雙贏。儘管台灣的一些企業已開始嘗試不同的循環經濟商業模式，但在實施和推廣方面仍然面臨挑戰，例如，在循環容器方面的調查顯示，只有四成民眾願意使用循環杯，而超過六成民眾擔憂衛生等問題，這對可持續行為的推廣構成了阻礙。目前可持續行為設計（DFSB）理論已提出一些策略方法，透過這些策略也有了設計解方的相關研究，然而，DFSB的系統化和適用性框架仍尚未達成共識。由於可持續領域涵蓋廣泛，現有的設計策略在設計可持續行為時的考慮仍然有所不足。
因此，本研究首先透過廣泛的文獻探索，從六個已被驗證的可持續設計策略框架中，彙整所有設計方法與策略並重新分類，進而初步擬定一套包括五個構面和22個指標的可持續行為設計策略模型。為了進一步完善此模型，應用了模糊德爾菲法篩選合適的指標納入設計策略模型，並採用了分析網路程序法評估各個構面和指標之間的相互關係。最後，為驗證此新模型的可用性，邀請了四位設計師使用模型中的策略重新設計台灣的租借循環杯，旨在改善循環杯使用率低的問題。設計結果交由市場反饋，157份網路問卷的回收結果顯示，使用新模型後產出的設計方案顯著提高了民眾租借循環杯的意願。另外，透過對未使用循環杯的群體交叉比對發現，高達33.7%的受訪者喜歡新模型後產出的某一設計方案，該方案包含回饋機制設計。這表明，要促使民眾採取可持續行為，可能需要有誘因的影響。
本研究結果主要為設計師在進行可持續產品設計時，提供了一個具體且具有參考價值的指標作為發想媒介，使可持續行為設計更好地融入人們的生活，從而實現可持續發展的目標。

In recent years, the global economic system has undergone profound changes, shifting from the traditional linear economy to a more sustainable circular economy. This transition has become an inevitable trend. The circular economy emphasizes the value of resources and aims to maximize their recovery and reuse to achieve a win-win situation for economic growth and environmental protection. Although some Taiwanese enterprises have started to experiment with different circular economy business models, they still face challenges in implementation and promotion. For example, surveys on circular containers indicate that only 40% of people are willing to use reusable cups, while over 60% have concerns about hygiene, which hinders the promotion of sustainable behaviors. Currently, the Design for Sustainable Behavior (DFSB) theory has proposed several strategic methods, leading to relevant research on design solutions. However, a consensus on the systematization and applicability framework of DFSB has yet to be reached. Due to the broad scope of the sustainability field, existing design strategies still fall short in considering sustainable behavior design.
Therefore, this study first conducted an extensive literature review, compiling and reclassifying all design methods and strategies from six validated sustainable design strategy frameworks, and preliminarily formulated a sustainable behavior design strategy model comprising five dimensions and 22 indicators. To further refine this model, the fuzzy Delphi method was applied to select suitable indicators for inclusion in the design strategy model, and the Analytic Network Process (ANP) was used to assess the interrelationships among the dimensions and indicators. Finally, to validate the usability of this new model, four designers were invited to use the strategies in the model to redesign Taiwan's reusable cups, aiming to address the low usage rate of these cups. The design results were evaluated through market feedback, with 157 online questionnaire responses showing that the design solutions produced using the new model significantly increased the willingness of the public to borrow reusable cups. Additionally, a cross-comparison of those who did not use reusable cups revealed that as many as 33.7% of respondents liked a particular design solution produced using the new model, which included a feedback mechanism design. This indicates that incentivizing mechanisms might be necessary to encourage sustainable behaviors.
The results of this study provide designers with a concrete and valuable reference for sustainable product design, helping to better integrate sustainable behavior design into people's lives and thereby achieve the goal of sustainable development.

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