全球電信市場在近十年來有著巨大的轉變。而我國的電信市場隨著各項業務的開放完成，競爭也日益激烈。去年民營業者成立電信集團，雖與中華電信單一公司的組織結構大不相同，但是彼此逐漸呈現相互抗衡的態勢。為此，本研究依循「環境、策略、組織」的脈絡，從組織結構開始，探討電信業者的外部環境現況、相關式多角化的策略思維，以及各項組織議題，包括組織文化、程序、能力、核心資源以及核心競爭力等。試圖探討隱藏於結構差異背後，電信業者的經營邏輯。本文主要利用個案研究法，透過文獻資料分析與深度訪談的方式進行研究，並選擇中華電信公司與台灣電信集團做為研究個案。

研究的結果顯示：一、未來環境的影響因素將以科技為主，特別是資訊與通訊科技，而電信法規應隨之調整；二、數位匯流的趨勢將導致產業重整，以核心競爭力為基礎的相關式多角化，有助於電信業者創造競爭優勢；三、善用核心資源是既有業者維繫領導地位之關鍵，掌握適合人才是民營業者賴以競爭的根基；四、成立電信集團具有多項實質效益；五、面對數位匯流的趨勢，電信業者應重新思考本身的定位，並發揮力量帶動整體產業的發展。

綜合上述，電信業者面對未來產業整合的趨勢，應善用核心競爭力投入電信相關領域，並且隨之調整組織結構採行集團化經營。

The last decade of the 20th Century saw unprecedented changes in the global telecommunications industry. In Taiwan, the telecommunications market is becoming more and more competitive with telecommunications liberalization. Taiwan Telecom Group was established last year. Its organizational structure is different from Chung-Hwa Telecom Corporation, but they rival each other in telecommunications services provide. This research tries to probe the business logic of the telecommunications operators from organizational structure, and uses the point of view of environment, strategy, and organization to analyze the other issues, such as external environment, strategic logic, organizational capability and core competence. The cases for the research are located on Chung-Hwa Telecom Corporation and Taiwan Telecom Group. There are five main results as follows: 1. Advanced technologies will become the greatest power in the telecommunications environment, especially information and communication technologies. And telecommunications regulation should be revised to go along with technologies; 2. Digital convergence will lead to industry integration. Telecommunications operators that leverage competence to enter related fields can build and sustain their competitive advantage; 3. Using strategic resources effectively, incumbent carrier can sustain its leadership in the telecommunications industry; possessing human resources quickly, new entrants can compete with incumbent carrier; 4. Establishing “telecom group” has some practical benefits; 5. In the trend of digital convergence, telecommunications operators should reposition their original standing, and take advantage of the power to help third party grow. So far as telecommunications operators are concerned, either telecommunications liberalization or digital convergence happens, they should leverage competence to enter the related fields, and set up telecom group in keeping with the trend of industry integration.

一、中文部份
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三、網頁部分
1. 工研院IEK中心ITIS計畫產業資訊服務網，http://www.itis.org.tw/
2. 毛治國(民89)，「讓中華電信成為投資人、客戶與員工的價值創造者-我們的新世紀願景」，中華電信股份有限公司企業內部網站，http://web.cht.com.tw。
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4. 中國電信官方網站，http://www.chinatelecom.com.cn
5. 中華電信股份有限公司官方網站，http://www.cht.com.tw
6. 中華電信股份有限公司企業內部網站，http://web.cht.com.tw
7. 交通部統計處，http://www.motc.gov.tw/service/index.htm
8. 交通部電信總局，http://www.dgt.gov.tw
9. 台灣大哥大股份有限公司官方網站，http://www.tcc.com.tw
10. 台灣固網股份有限公司官方網站，http://www.tfn.net.tw
11. 台灣客服科技股份有限公司官方網站，http://www.ttnt.com.tw
12. 泛亞電信股份有限公司官方網站，http://www.tat.com.tw
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