鑒於新知識經濟興起，新創業家也隨之興起，由歐美先進國家來看，擁有對市場前瞻洞察力的創業家，常能在短期內創造龐大企業及個人財富。但實證研究顯示新事業的失敗率高，主要肇因於企業運作不當因素。先進國家以設立育成中心(incubator)為培育站來解決此項問題，國內在育成事業上，屬於萌芽期，相關研究也多偏向育成事業供給面，需求面方面著墨較少，因此本研究以需求觀點切入探討新事業選擇育成中心時，將以哪些準則作為進駐與否的決策，及哪一類型育成中心較受廠商青睞。
　　本研究首先透過國內外文獻探討，作為實證研究的架構建立。在研究方法上，基於國內育成事業時間尚短，所以本研究將先以個案研究方法，對於新事業廠商進行實際訪談，透過廠商意見彙整，以確立新事業選擇育成中心的準則。第二階段再以分析層級程序法(AHP)，進行專家問卷的實證研究，以發現新事業廠商選擇育成中心時，對於準則重要性的排序，及其面對不同形式育成中心的決策，以提供育成中心未來發展之需求，營造未來經濟成長之動力。
　　本研究獲得結果如下：1、新事業選擇育成中心時，主要評估準則為人力資源的獲得、財務資源的獲得、資訊及技術的獲得、管理能力的獲得、事業網路的獲得、時效性的考量、在地性的考量等七項準則；2、在上述評估準則中，整體廠商的前三項較重要的考量因素為資訊與技術的獲得、時效性的考量及事業網路的獲得。而在選擇育成中心決策上，研究機構型、綜合大學型及科技大學型育成中心為廠商優先考量進駐的前三位；3、依照高科技及傳統廠商分類，兩者差異性在於高科技廠商較重視財務資源的獲得，而傳統廠商則較重視事業網路的獲得。選擇育成中心則無明顯差異，皆以研究機構型、綜合大學型及科技大學型育成中心為優先考量；4、依照未進駐與進駐廠商分類，兩者在評估準則及選擇育成中心上皆無顯著差異，顯示目前國內廠商進駐前後認知差異性小。由上述結果，可提供未來育成事業發展之參考。

　　According to the developed countries’ experiences, the insightful entrepreneur could create huge wealth in short term. However, empirical research shows that new business has high fail rate. It caused by improper business processes. Some countries set up incubators to solve the problem. In Taiwan, the incubation business is initial and the relative literatures focus on incubator itself. Therefore, this study focuses on the needs of new business to refine incubator values.
　　We use three steps to construct this study. First, based on literature review, we build up the framework. Second, we use case study to confirm what criteria for new business to choose an incubator. Finally, we use analytic hierarchy process (AHP) questionnaire to collect the priority of the criteria. All of the results can offer the reference for relative incubation institutions, and promote the economic growth in future.
　　The conclusions are: (1) When new business choose an incubator to tenant, their main criteria are considerations of efficiency and location, and acquirement of human resources, financial resources, information and skill resources, management ability, and business network. (2) Based on above criteria, the priorities are acquirement of information and skill resources, efficiency, and acquirement of business network. When choosing incubators, the research institutions incubator, general universities incubator, and technical universities incubator are popular for new business. (3) When new business are divided to high-tech and traditional groups, the differences between groups are high-tech business emphasize on acquirement of financial resources and traditional business emphasize on acquirement of business network. In choosing types of incubators, there are not significant differences between groups. (4) When new business are divided to tenant and un-tenant groups, there are not significant differences between two groups in considering criteria and choosing an incubator.

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