| 研究生: |
黃智偉 Huang, Zhi-Wei |
|---|---|
| 論文名稱: |
台灣食品添加物產業商業模式初探 An Exploratory Research on Business Models of Taiwan Food Additives Industry |
| 指導教授: |
王瑜琳
Wang, Yu-Lin |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系碩士在職專班 Department of Business Administration (on the job class) |
| 論文出版年: | 2018 |
| 畢業學年度: | 106 |
| 語文別: | 中文 |
| 論文頁數: | 108 |
| 中文關鍵詞: | 台灣食品添加物產業 、營運模式 |
| 外文關鍵詞: | operating model |
| 相關次數: | 點閱:96 下載:11 |
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本研究將以 Osterwalder and Pigneur (2010) 的商業模式圖作為理論基礎對三家食品添加物公司進行深度訪談,並採取訪談法之中半結構訪談來進行研究,深入了解三家個案公司的商業模式。台灣食品添加物產業,依公司型態作為劃分,可分為三種類型: 進口代理商、調配商、製造商。研究結果可歸納出:進口代理商:以C公司為例,主要代理進口食品添加物或食品原料,經由各地區經銷商協助販售至食品工廠,或直接銷售至大型食品工廠。此類廠商無食品添加物配方研發的能力,而是以大宗原料直接銷售或經由分裝銷售的經營模式。
調配商: 以A公司為例,廠商型態為具進口原料之貿易能力,並且具有合格食品添加物工廠,以及具有食品原料配方技術能力,此類型廠商依照客戶端的食品加工需求,提供半成品或其建議配方,並將自有原料導入客戶端產品。製造商: 以B公司為例,具有從初始原料實質轉化成食品添加物製造能力,並且提供客製化規格產品。通常此類型公司具有土地成本、生產技術優勢,客戶群可延伸至國際地區,銷售之添加物品項集中於特定類型。
This study will use the business model diagram of Osterwalder and Pigneur (2010) as the theoretical basis to conduct in-depth interviews with the three food additive companies, and conduct the in-depth research on the business models of the three case companies by conducting semi-structured interviews. Taiwan's food additive industry can be divided into three types according to company types: import agents, distributors, and manufacturers. The results of the study can be summarized as follows: Import agents: Taking C Company as an example, they mainly import imported food additives or food raw materials, assisted by local distributors to sell those to food factories, or directly sell to large-scale food factories,which do not have the ability to undertake the research and development of food additives, instead, they use direct sales of bulk materials or sales through subpackages. Blender: Take company A as an example. The kind of manufacture has the ability to import raw materials, the qualified food-additive factories and the technique in providing food ingredient formula. This type of manufacturer provides semi-finished products or formula suggestion for its customers', together with recommending its own raw materials into clients' products. Manufacturer: Take company B as an example, it has the ability to convert raw materials into food additives, and provide customized products. This type of company usualy has the advantages of land cost and production technology, the customer base can be extended to international regions, and the added items of sales are concentrated on a specific type.
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