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研究生: 沈慈霖
Shen, Tzu-Lin
論文名稱: 公共飲用水服務之創新設計
Innovative Design on Public Drinking Water Service
指導教授: 謝孟達
Shieh, Meng-Dar
學位類別: 碩士
Master
系所名稱: 規劃與設計學院 - 創意產業設計研究所
Institute of Creative Industries Design
論文出版年: 2017
畢業學年度: 105
語文別: 英文
論文頁數: 106
中文關鍵詞: 飲水機飲用水服務服務設計訪談焦點群體
外文關鍵詞: Water Dispenser, Drinking Water Service, Service Design, Interviews, Focus Group
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  • 本研究旨在發展一個以飲水機提供飲用水的創新服務設計。水在生活中扮演重要角色,適當且規律的飲水有助於調節生理機能,並且有益健康。為滿足公共飲水需求,學校及博物館等公共場所皆設置飲水機,但這並不包含戶外場所。此外,定期維護飲水設備並不容易,合適的設置地點及避免人為破壞亦影響飲水機的數量。這些因素皆造成公共飲水機的減少,使得公共飲用水不易取得。為了改善公共飲水供給,本研究提出下列目標:

    1. 以使用者角度探索飲用水服務的潛在需求。
    2. 以服務提供者的角度評估飲用水實現服務的可行性
    3. 發展ㄧ可行的公共飲用水服務

    本研究先透過初步調查作為瞭解大眾對於飲水機與其替代品─瓶裝水的認知。接著,基於初步調查的結果,研究者提出一個飲用水服務。藉此用以作為探究一個飲用水服務可能產生的潛在問題。經由訪談飲用水服務中的利害關係人,研究者將統整這些意見並且透過與焦點群體法進行討論,依焦點群體的討論結果將飲用水服務計畫修正為一個新的飲用水服務模型。最後,透過再次訪談這些利害關係人以評估新的飲用水服務模型。

    根據飲用水服務模型的評估結果,得出五項提供飲用水服務值得考慮的重要的服務要點:

    1. 提供一個簡單且容易使用的服務
    2. 服務提供者與服務接受者之間的獲益性
    3. 服務的附加價值-學習與獲得新知識
    4. 環保意識
    5. 定價策略

    本研究希望能夠改善目前飲用水服務,提供一個可行的解決方案。而這些利害關係人的意見與建議將可以作為未來飲用水服務發展之參考。

    This research intends to develop a new creative service design for providing drinking water through water dispensers. Water is essential in our lives. Adequate and regular water consumption helps regulate bodily functions and is beneficial to keep healthy. In order to meet the public demand for drinking water, water dispensers are provided at many public spaces such as schools, libraries, and museums but not at the outdoor location. Besides, regular maintenance of water dispensers is not an easy task. Setting water dispensers in appropriate areas and avoiding vandalism also influence the number of public water dispensers. These make the decrease in the number of public water dispensers and lead to the inconvenience of access to public drinking water. The following objectives are proposed in this research to improve the public drinking water supply:

    1. To explore the potential needs of drinking water services from users’ perspective.
    2. To evaluate the feasibility of implementing drinking water services from service providers’ perspective.
    3. To develop a possible drinking water service for the public.

    A preliminary study is conducted in the research to understand people’s attitude toward water dispensers and its substitute, bottled water. Afterwards, an initial drinking water service is proposed based on the preliminary study. This drinking water service is used as a probe to detect potential problems that may arise. Through interviewing the possible stakeholders in the initial drinking water service, the obtained opinions are summed up and discussed through a focus group interview. Based on the focus group discussion outcome, the initial drinking water service is revised to a new drinking water service model. Finally, the new drinking water service model is evaluated through interviewing the stakeholders again.

    According to the results of the evaluation on the new drinking water service model, five important key points worth to be considered when providing a drinking water service are as follows:

    1. provision of a simple and user-friendly service
    2. benefits for service providers and service receivers
    3. the added value of the service -learning and the acquisition of new knowledge
    4. consciousness of greening and environmental protection
    5. pricing

    This research hopes to improve the current drinking water service and try to provide a feasible solution for both service providers and service receivers. The opinions and suggestions from stakeholders on the new drinking water service model can be a reference for future development of drinking water service for the public.

    中文摘要 I Abstract III 誌謝 V List of Table VIII List of Figures IX Chapter 1 Introduction 1 1.1 Research Background and Motivation 1 1.1.1 Research Background 1 1.1.2 Research Motivation 3 1.2 Research Objectives 3 1.3 Research Questions 4 1.4 Limitation 4 Chapter 2 Literature Review 6 2.1 Water 6 2.2 Public Water Fountains 7 2.3 Water Service in Taiwan 9 2.4 Service Design 11 2.5 Stakeholder Theory 13 Chapter 3 Research Framework and Methodology 15 3.1 Research Framework and Process 15 3.2 Preliminary Studies and Pilot Testing 17 3.3 Questionnaire Survey 18 3.4 Focus Group 20 3.5 Interviews 20 3.6 Sampling Methods 21 Chapter 4 Service Proposal and Qualitative Interview 25 4.1 The Generation of Initial Drinking Water Service 25 4.1.1 Questionnaire Survey 25 4.1.2 Initial Drinking Water Service Model 31 4.2 The Generation of the New Drinking Water Service 33 4.2.1 Stakeholder Identification 33 4.2.2 The First Round of Interviews 34 4.2.3 Focus Group Interview 39 4.2.4 The New Drinking Water Service Model, Water Tag 44 4.3 Evaluation of Water Tag from a perspective of service provider from company T1 50 4.4 Evaluation of Water Tag from a perspective of service provider from company U1 59 4.5 Evaluation of Water Tag from a perspective of service receivers 65 4.6 Summary 78 4.7 Discussion 80 4.7.1 Findings 80 4.7.2 Summary 88 Chapter 5 Conclusion 93 Reference 96 Appendix: Bottled water and water dispensers using habit questionnaire 101 Appendix: Water Tag service evaluation questionnaire 104

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