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研究生: 黃仁宏
Huang, Jen-Hung
論文名稱: 共創健康價值:以晨跑社群為例
Co-creating Healthy Value A Case of the Morning Jogging Community
指導教授: 方世杰
Fang, Shih-Chieh
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階管理碩士在職專班(EMBA)
Executive Master of Business Administration (EMBA)
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 87
中文關鍵詞: 價值共創社群中年危機
外文關鍵詞: Middle-Aged Crisis, Value Co-Creation, Community
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  • 中年的身體逐漸出現不適症狀,參加慢跑社群進行晨跑,養成每日晨跑的習慣;慢跑是一種全身性的運動,跑步的時候,手的擺動,還有腳踏在地上之後,給於身體的回饋,可以幫助消耗熱量,而且是消除脂肪、增強心肺功能、避免三高疾病最有效的運動。
    在心理上,因與跑步同好組隊,一起參加馬拉松路跑;過程中互相支持、資源分享、經驗交流、增加信心與戰鬥力,一起跑馬拉松、一起同樂。逐漸地假日跑馬拉松變成一種生活習慣;除了健康考量外,也將每一場路跑當做「慢跑旅遊」,讓我們打開了自然的視野與知識,發現我們生長的台灣是如此美麗,各縣市小鎮有著自有不同的習俗與宗教文化;用自己的腳,一步一腳印,實實在在地踏在這片土地上,汗水的流出,島嶼的自然景象,讓我們緊緊的依靠,腦海裡出現「「台灣」是我的母親」的感動。
    「中年危機」的預防與保健可透過晨跑運動,增加肺活量與肌耐力,促進血氧化,增強心肺功能,落實預防三高(指高血壓、高血脂、高血糖)症狀,這是晨跑團隊成員們最初執行計畫的目標,當身心獲得健康後,回到工作崗位上,注意力才能更集中,工作更有效率。
    加入晨跑的居民不斷地擴張與更新過程中,在各方參與者的互相幫襯中,產生社群與健康共創價值,最終形成一個好的現象,參與「馬拉松賽」者與團隊形成共識,彼此互相整合與合作,找到自己的榮譽與定位,隨著一次次的擴張與更新,將「成大march晨跑隊」系統建立並推展運行,進而輔佐推動為健康晨跑發展的價值力量,設定永續發展的目標,實踐地方晨跑發展的價值。

    In response to appear gradually discomfort symptoms in the middle-aged person’s body, I participate in the morning jogging community, go to morning jogging, and form the habit of morning jogging. Then, we can enter for the marathon road running with our teammates together . This study uses the qualitative research , and takes “the morning jogging community ”as a case study , through the two theoretical view points of value Co-creation and community .In the part of research conclusion and contribution , this study can lose weight , promote health , and prevent chronic diseases . The morning jogging community can Let us grow and prevent the sudden accident during the marathon road running. The morning jogging community can Co-create the healthy value and promote the local economic development and the prosperity of the country.

    中文摘要Ι 英文摘要Ⅱ 表目錄 Ⅵ 圖目錄ⅥI 第一章 緒論1 第一節背景與動機1 第二節研究目的與問題6 第三節 研究流程8 第二章 文獻探討10 第一節 價值共創10 第二節 社群23 第三章 研究方法29 第一節 質性研究30 第二節 個案研究31 第三節 資料蒐集34 第四節 資料分析36 第四章 研究發現39 第一節 「成大march晨跑隊」簡介39 第二節 「成大march晨跑隊」成員的互動40 第三節 社群共創健康價值42 第四節 研究結果與分析 46 第五章 結論與建議 48 第一節 研究結論 48 第二節 研究貢獻 50 第三節 研究限制與未來展望 54 參考文獻 56 附錄68

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