企業社會責任之全球浪潮下，學者們與各式國際組織紛紛為企業社會責任進行績效評估、範疇規範及擬定衡量指標，各式文獻亦指出企業社會責任與財務績效、競爭優勢乃相輔相成。而社會大眾亦相信企業需對其股東負責外，於環境、員工、社區和其他利害關係人皆負有責任。
然桃園國際機場公司化已屆三年，尚未能積極貫徹企業化經營之精神，作為臺灣最主要之國際機場，應成為臺灣國際機場實施企業社會責任之領頭羊。此外鄰近之各標竿競爭機場，如新加坡樟宜機場、香港國際機場、韓國仁川機場皆積極實施企業社會責任或融入永續發展理念，並發布完整之報告書以及完整揭露相關資訊。
而過去研究較少探討機場之企業社會責任，因此本研究藉由文獻回顧、價值鏈與鑽石模型，以期提供一套具有競爭利益之機場公司企業社會責任實施目標並研擬其策略。並進一步透過專家問卷發放，佐以層級分析法(AHP)與決策實驗室分析法(DEMATEL)，以相對重要性、因果關係、可行性/可達成性等多元面向，探究策略之執行優先次序。
綜整分析結果，本研究認為「落實企業化管理與強化董事會職能」，「專業教育訓練制度，以強化員工職能與工作態度」，之影響力相當深遠，將有助帶動其餘策略之推行，為機場公司最值得投入資源且優先執行之策略。故本研究實為桃園機場公司提供一較完善之企業社會責任架構、目標與策略，亦以專家評估，使桃園機場公司能更具競爭力，以達永續經營。

As the leading airport in Taiwan, Taoyuan International Airport (TIA) has been corporatized since 2010 and is yet to develop CSR strategies to fulfill its corporate citizenship and to enhance its competitiveness. The purpose of this paper is to help TIA develop sustainable CSR strategies with an effective implementation plan. Based on TIA’s CSR-related activities, 18 development strategies grouped into 5 CSR goals (corporate governance and finance, green airport and environmental management, service quality and social relationship, employee and working environment, and safety and security) are developed using the CSR value chain and diamond framework. The analytic hierarch process and decision-making trial and evaluation laboratory methods are used respectively to evaluate the relative importance, feasibility and achievability of these 18 strategies and to analyze their causal relationships via expert questionnaire surveys. The viewpoints of both internal and external experts are incorporated to determine an effective implementation plan. The result suggests that the CSR strategies in relation to airport safety and security, service quality and corporate governance are most significant and have a high implementation priority. This paper contributes to the airport industry and literature by proposing a new structured approach for developing, evaluating and planning CSR strategies.

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