簡易檢索 / 詳目顯示

研究生: 莊豐吉
Chuang, Feng-Chi
論文名稱: LED代工商業模式創新之研究-以A股份有限公司為例
Research on LED Foundry Business Model Innovation -Taking A Co., Ltd. as an Example
指導教授: 方世杰
Fang, Shih-Chieh
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階管理碩士在職專班(EMBA)
Executive Master of Business Administration (EMBA)
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 61
中文關鍵詞: LED光學薄膜商業模式價值主張價值網競合理論競合策略
外文關鍵詞: LED, Optical film, business model, value proposition, value network, competition theory, competition strategy
相關次數: 點閱:108下載:2
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • A股份有限公司創立於2003年,生產基地在台南科學園區(新市區),主要生產產品為光學精密元件,以及高密度分波多工器(DWDM)關鍵元件-薄膜濾光片製造專業廠。
    網際網路(Internet)的快速普及,應頻寬的要求快速成長,光纖通訊的重要性受到高度重視,關鍵DWDM 的技術可快速的提升通訊頻寬,就成為光通訊業的新產業,通訊也從目前的4G 提升到5G 的時代,推升[大]、[人]、[物]大數據(Big Data)、人工智慧(AI)及物聯網(IoT)的應用。
    光學薄膜技術也不只應用於光通訊業,對於光學領域有是相當重要的,例如LED 磊晶產業中也對於薄膜技術應用相當的重視,其中可增加LED 的亮度有兩個薄膜技術 DBR & ODR ,主要功能是將LED 的背面應用薄膜技術形成高反射鏡,使其反射到使用面,增加其使用亮度,增加發光效率。
    新的商業模式開始展開由LED 磊晶技術與光學薄膜技術的結合,由LED 磊晶廠將已經完成一半製程的磊晶片,交給光學薄膜的代工廠,完成其光學薄膜的製程,在返回磊晶廠繼續後面製程。本文將就這個代工服務採用「商業模式」為基礎理論,以「價值主張」、「價值網」、「競合理論」、「五力分析」的面向,分析LED磊晶廠與光學薄膜代工廠的競合策略應用。

    Founded in 2003, A Co., Ltd. has a production base in the Tainan Science Park (New Urban Area). Its main products are optical precision components and high-density multiplexer (DWDM) key component-membrane filter manufacturing factory.
    The rapid spread of the Internet (Internet) should be rapidly grown in response to the requirements of bandwidth. The importance of optical fiber communication is highly valued. The key DWDM technology can rapidly increase the communication bandwidth and become a new industry in the optical communication industry. It has also been promoted from the current 4G to the 5G era, pushing up [big], [person], [material] Big Data, artificial intelligence (AI), Internet of Things (IoT) and applications.
    Optical film technology is not only used in the optical communication industry. It is very important for the optical field. For example, the LED epitaxial industry also attaches great importance to the application of thin film technology. Among them, the brightness of LED can be increased by two thin film technologies DBR & ODR. The main function is to use the thin film technology on the back side of the LED to form a high-reflection mirror, which is reflected to the use surface, increasing the brightness of its use and increasing the luminous efficiency.
    The new business model began to be combined with LED epitaxial technology and optical thin film technology. The LED epitaxial wafer factory will complete the half-process epitaxial wafer and hand it over to the optical film foundry to complete the optical film process. The crystal factory continues the process. This article will use the [business model] as the basic theory for this foundry service, and analyze the LED epitaxial plant and optical film foundry with the orientation of [value proposition], [value network], [competition theory], and [five force analysis].

    摘要 I ABSTRACT II 致謝 V 目錄 VI 表目錄 VIII 圖目錄 IX 第一章 緒論 1 第二節 研究背景與動機 1 第三節 研究缺口 2 第四節 研究目的與問題 2 第二章 文獻探討 4 第一節 商業模式 4 第二節 競合理論 6 第三節 價值網 8 第四節 競合策略 10 第三章 研究方法 13 第一節 方法選定與資料來源 13 第二節 資料分析 20 第四章 個案發現 21 第一節 產業介紹 21 第二節 A公司與客戶的合作商業模式 31 第三節 A公司與客戶的競合商業模式 37 第四節 LED代工價值網(value net)分析與討論 46 第五章 結論與建議 53 第一節 研究結論 53 第二節 研究貢獻 57 第三節 研究限制 59 第四節 未來研究方向與建議 59 參考文獻 60

    Amit, R., & Zott, C. (2001). Value creation in e‐business. Strategic management journal, 22(6‐7), 493-520.
    Bellman, R. (1957). A Markovian decision process. Journal of Mathematics and Mechanics, 679-684.
    Casadesus-Masanell, R., & Ricart, J. E. (2010). From strategy to business models and onto tactics. Long range planning, 43(2-3), 195-215.
    Chesbrough, H. (2007). Business model innovation: it's not just about technology anymore. Strategy & leadership, 35(6), 12-17.
    Chin, K.-S., Chan, B. L., & Lam, P.-K. (2008). Identifying and prioritizing critical success factors for coopetition strategy. Industrial Management & Data Systems, 108(4), 437-454.
    Czachon, W., & Mucha-Kuś, K. (2014). Coopetition research landscape-a systematic literature review 1997-2010. Journal of Economics & Management, 17, 122-150.
    Eisenhardt, K. M. (1989). Building theories from case study research. Academy of management review, 14(4), 532-550.
    Gnyawali, D. R., & Park, B. J. (2009). Co‐opetition and technological innovation in small and medium‐sized enterprises: A multilevel conceptual model. Journal of small business management, 47(3), 308-330.
    Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard business review, 86(12), 57-68.
    Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. Newbury. CA: Sage. Lundahl, BW, Kunz, C., Brownell, C., Tollefson, D., & Burke, BL (2010). A meta-analysis of motivational interviewing: Twenty-five years of empirical studies. Research on Social Work Practice, 20(2), 137159.
    Maccoby, E. E., & Maccoby, N. (1954). The interview: A tool of social science. Handbook of social psychology, 1(1), 449-487.
    Magretta, J. (2002). Why business models matter. In: Harvard Business School Boston, MA.
    Nalebuff, B., & Brandenburger, A. (1996). Co-opetition: A Revolution Mindset That Combines Competition and Co-operation: The Game Theory Strategy That’s Changing the Game of Business. New York.
    Nalebuff, B. J., Brandenburger, A., & Maulana, A. (1996). Co-opetition: HarperCollinsBusiness London.
    Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers: John Wiley & Sons.
    Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1.
    Padula, G., & Dagnino, G. B. (2007). Untangling the rise of coopetition: the intrusion of competition in a cooperative game structure. International Studies of Management & Organization, 37(2), 32-52.
    Pondy, L. R., & Mitroff, I. I. (1979). Beyond open system models of organization. Research in organizational behavior, 1(1), 3-39.
    Porter, M. E., & Millar, V. E. (1985). How information gives you competitive advantage. In: Harvard Business Review Reprint Service.
    Raza-Ullah, T., Bengtsson, M., & Kock, S. (2014). The coopetition paradox and tension in coopetition at multiple levels. Industrial Marketing Management, 43(2), 189-198.
    Ritala, P., & Hurmelinna-Laukkanen, P. (2009). What's in it for me? Creating and appropriating value in innovation-related coopetition. Technovation, 29(12), 819-828.
    Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
    Yin, R. K. (2009). Case study research: design and methods.
    林金定, 嚴嘉楓, & 陳美花. (2005). 質性研究方法: 訪談模式與實施步驟分析. 身心障礙研究季刊, 3(2), 122-136.
    陳昱佑. (2018). 以賽局理論觀點探討企業價值網之佈局策略-以 gogoro 為例. 成功大學企業管理學系碩士在職專班學位論文, 1-149.
    詹輝煌. (2013). 資訊流通產業商業模式個案研究.

    下載圖示 校內:2024-01-01公開
    校外:2024-01-01公開
    QR CODE