電子商務在過去的幾年內已廣受重視，而隨著行動裝置逐漸普及的情況下，如何利用行動裝置的便利性與電子商務結合的議題，也逐漸的在文獻中被探討。透過行動裝置可移動以及便於攜帶的特性，期望能增加資訊的流通性與即時性。
根據MIC的分析報告指出，2010年全球行動通訊用戶可望挑戰33億，預估3G逐步普及，屆時佔有率可超越四成。由於Wi-Fi、WiMAX等其他通訊技術興起、VoIP服務接受度提高，再加上業界競爭激烈等影響，電信業者單純仰賴語音服務將不足以維持客戶忠誠度與提升收益，行動數據服務成為業界積極著力的發展方向。其中，包含音樂、遊戲與影視等行動內容應用的市場成長前景備受期待。而根據MIC的調查中指出，在眾多的行動數據服務中，最受重視的是VoIP(Voice over IP)的技術，VoIP的技術對於企業來說不但可以降低成本、整合企業內的通訊網路，甚至能夠改變企業的經營模式。
本研究以行動內容服務業為對象，考量其產業特性、企業流程以及相關技術能力，提出ㄧ適合行動內容服務業者之系統架構。此外，並根據所提出之架構，建置一行動內容服務雛型系統，使企業能夠藉此系統獲得更高的利潤，使用者能夠透過VoIP的技術節省更多成本，進而提升行動內容的使用率。另外，透過文獻的整理，本研究也分析VoIP技術對於行動內容產業以及價值鏈上各種角色的影響。經由個案公司系統與本研究建立之雛型系統的比較結果，驗證了VoIP技術對於行動內容服務業的整體效益，透過此雛型系統也提供行動內容服務業未來導入VoIP技術的範例與後續研究之參考。

E-commerce has been emphasized for recent years. As mobile devices are widely adopted in various applications, the mobility and portability of mobile devices can accelerate the information flow and provide the immediate information for users. So, how to combine mobile devices with e-commerce are referred in many literatures.
According to the MIC research, the global mobile communication users will reach 330 billions and 40% of the market share in 2010 after 3G service becomes prevalent. Due to the emergence of the new communication technology, the acceptance of VoIP and the drastic competition in the communication industry, it is difficult to keep customers’ loyalty or raise their revenue. Therefore, the mobile data services become the mainstream for the telecommunication industry. The advantage of VoIP not only reduces the cost and integrates the business communication network but also transform the business operational model.
The objective of this research focuses on proposing a suitable architecture based on industrial characteristics, business processes and related capabilities for the mobile content service industry. In addition, this research constructs a prototype system of this architecture and displays that enterprises can earn more profits, users can save their communication cost and company can enhance the utilization rate of mobile content services. This research also analyzes the influence of VoIP in the mobile content industry value chain. In comparison the original system with the prototype one, it verifies the effectiveness of VoIP technology in the mobile content service industry. Finally, the prototype system provides a reference for the mobile content service industry and it is worth more future research on the post-implementation of VoIP.

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三、網站部份：
1. http://www.wi-fi.org
2. http://www.abiresearch.com
3. http://www.analysys.com
4. http://www.itu.int
5. 2006台灣數位內容產業白皮書，http://www.digitalcontent.org.tw/2006/index.htm
6. VoIP通訊協定標準：SIP , H.323 ＆ MGCP， http://www.baud.com.tw/knowledge/knowledge_voip_04.htm
7. 企業VoIP的未來應用和發展趨勢，http://eservice.seed.net.tw/class/class83.html
8. 電信商擬以各式串流服務強化3G 優勢， http://taiwan.cnet.com/news/comms/0,2000062978,20097851,00.htm